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Journal of Marketing Management

The One-Stop Shop for Open Calls

Aims and Scope

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.

Open Calls for Papers

Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change

  • Deadline: 02 August 2021

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

  • Deadline: 01 September 2021

New marketing theories and practices emerging from innovations in the culture and tourism sectors

  • Deadline: 01 October 2021

Celebrating Failure: A path towards opening up disciplinary debate

  • Deadline: 01 November 2021

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