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Share your Research

with Technology Analysis and Strategic Management

Deadline: 14 January 2020

Special Issue Editor(s)

Roland Ortt

Mauricio Camargo

Guido Baltes

Marc König

Commercializing Technology

Why do some of the most successful high-tech innovations take so long to catch fire in a mass market? Or, to put it differently, why do many of these innovations require a decade or more, after their first introduction, until diffusion takes off? We refer to this period between first introduction and the start of large-scale diffusion as “market formation”. Market formation can last long for some cases, historical examples are magnetic recording and plasma displays which took 30 and 29 years respectively after their first market introduction until diffusion took off. By contrast, Dynamite and radar technology almost instantaneously witnessed large-scale diffusion after their first market introduction. However, these short periods of market formation turn out to be the exception rather than the rule.

High-tech innovations refer to a range of radically new products, components or systems. High-tech innovations are radically new at the time of their invention, either because they are based on a new technological principle or they facilitate a new type of functionality. The new principle and functionality require a new configuration of actors and activities on the supply and demand side of the market and hence market formation is entails more than gradual diffusion of the innovation among potential customers.

Scientists from different disciplinary backgrounds have explored the scientifically interesting and managerially relevant topic of market formation for high-tech innovations. This topic has been explored from a business perspective by innovation management, entrepreneurship and marketing scholars. The same topic is also studied from a societal perspective by sociologists, institutional economists, policy analysis scholars and scientists in diffusion research. Finally, some scholars study the (technology) innovation system around high-tech innovations during market formation.

This is a call for papers for a special issue on market formation for high-tech innovations. It addresses the question how to commercialize new technology or how to stimulate market formation for high-tech innovations. We emphasize the interdisciplinary nature of the topic by explicitly inviting scholars from various disciplines to address the following questions:

  1. What are the actors, factors and mechanisms that explain the length of time required for market formation?
  2. What are the strategies or business models that companies, or networks of organizations, can adopt to successfully commercialize technology during the stage of market formation?

Suggested topics:

  • Entrepreneurial models and strategies for technology commercialization
  • Ventures, alliances and IP management strategies to foster the commercialization success
  • Commercialization accelerators and institutional partners for the commercialization process
  • Technology commercialization case studies, national/sectorial strategic analysis.
  • Examples of application areas (non-exhaustive) in various technological domains: Advanced materials, biotechnology, clean technologies, the Internet-based technologies, sustainable energy.

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Submission Instructions

Articles can be conceptual but should as much as possible be backed up with empirical data. Articles will be evaluated by a team of guest editors for Technology Analysis and Strategic Management (TASM), both in terms of fit with the topic and quality. Articles will go through the usual peer-review process that is typical for TASM. The deadline for full-paper submissions is Monday the 14th of January 2020.

For questions or additional information regarding the special issue, please contact the guest editor(s). 

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