Journal of Strategic Marketing

Overview:

The relentless evolution of technology has become a catalyst for transformative shifts in modern marketing practices, influencing how businesses engage with their audience, create value, and remain competitive. This special issue aims to provide a comprehensive exploration of the intricate relationship between technology and marketing, uncovering the multifaceted dynamics that drive innovation, shape consumer behavior, and redefine industry standards. We invite researchers, scholars, and practitioners to contribute their insights to deepen our understanding of how tech-driven transformations are reshaping the marketing landscape.

This special issue will foster a cross-disciplinary dialogue, encouraging contributions that not only showcase empirical studies and theoretical frameworks but also present practical applications and case studies that demonstrate the real-world impact of technology on modern marketing strategies. We welcome submissions that critically examine the challenges and opportunities presented by technology, address ethical considerations, and propose forward-looking perspectives on the future of marketing in the digital age.

Topics of Interest:

1. Artificial Intelligence and Machine Learning in Marketing
2. Data Analytics and Consumer Insights
3. Augmented Reality (AR) and Virtual Reality (VR) in Marketing
4. E-commerce Innovations and Online Consumer Behavior
5. Social Media Marketing in the Digital Age
6. Mobile Marketing Strategies and Applications
7. Ethical Considerations in Tech-Driven Marketing
8. Cross-Channel Marketing Integration
9. Technology and Personalization in Customer Experiences
10. Innovative Marketing Automation Solutions

 

Sincerely,

Guest Editor(s)

Dr. Bahaaeddin Alareeni

Dr. Rim Khoury

Please submit your manuscripts through the online submission system of Strategic Marketing Journal, indicating that the submission is for the "Tech-Driven Transformations in Modern Marketing" special issue. Manuscripts must be double peer reviewed and within the publisher instructions to authors word limit of 6,000 words. For any inquiries or additional information, please contact the guest editors.

We look forward to receiving your insightful contributions and contributing to the advancement of knowledge in this exciting interdisciplinary field.

Instructions for AuthorsSubmit an Article