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Manuscript deadline
30 September 2021

Cover image - Managing Sport and Leisure

Managing Sport and Leisure

Special Issue Editor(s)

Ho Keat Leng, Nanyang Technological University
[email protected]

Do Young Pyun, Loughborough University
[email protected]

Yen-Chun Lin, Nanyang Technological University
[email protected]

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Special Issue: Sports and Leisure Management in Asia

Managing Sport and Leisure (MSL) is pleased to announce this Call for Proposals for papers to be considered for a Special Issue of the journal to be published in 2022/23. Editors of this Special Issue are Dr Ho Keat Leng, Nanyang Technological University, Singapore; Dr Do Young Pyun, Loughborough University, United Kingdom; and Dr Yen-Chun Lin, Nanyang Technological University, Singapore.

Traditionally, the sport and leisure management field has been dominated by authors from western countries (Pitts & Pedersen, 2005; Quarterman, Jackson, & Chen, 2006). Even though it has become slightly more diverse in recent years (Pitts, 2016; Pitts, Danylchuk, & Quarterman, 2014), when authors from western countries dominate the development of sports management theories, it may not reflect the perspectives of other countries (Chadwick, 2012). Therefore, it raises the question of whether western theories of marketing and management are applicable to other cultures (Schuette & Ciarlante, 1998). Consequently, it is necessary to include diverse views to provide a more robust foundation for sport management theories. The aim of this special issue is thus to provide a platform to examine sport and leisure management in Asia and to evaluate the generalizability of existing theories in a different geographic and cultural region.

Several recent developments suggest that it is timely to focus on sports management in Asia. First of all, there has been an increasing number of international sports events in Asia including the 2020 Tokyo Olympics, albeit delayed to 2021 due to the COVID-19 pandemic. The decision to bid for and host a major sports event is often political. This provides an opportunity to examine sports in a political environment that is markedly different from studies in western countries (Dolles & Söderman, 2008; Dowse, 2012; Hong, 2002). Secondly, the global sports and leisure market has seen new Asian entrants including Li Ning from China. This provides an opportunity to examine whether consumer marketing theories developed in western countries can be applied to other cultural settings (Schuette & Ciarlante, 1998). Finally, Asia is home to many sports that are popular in the region but not played in other parts of the world eg sumo in Japan and sepak takraw in southeast Asian countries. This provides an opportunity to generalize sports management theories across a wider range of sports and develop new insights.

For this issue, papers that present an Asian perspective on contemporary management theories in sport and leisure will be considered. Papers that examine the experiences of Asian sports, brands, events, athletes, fans or consumers, particularly from countries or regions where few research studies have been conducted, are encouraged. Accepted papers must include a discussion on the contributions of the paper towards a deeper understanding on theories when applied to an Asian context.

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Submission Instructions

To be considered for the 2022/23 Special Issue, authors must first submit a brief proposal. Proposals should be 1000-1500 words and provide sample references. References, figures, and tables do not count against the word count. All proposals will be subject to editorial review before requesting that they be developed into full papers. Full papers will be sent out for double blind review.

Full papers will NOT be considered at the proposal stage.

Proposal submissions will be evaluated on the following criteria:

  1. Relevance. The proposed manuscript should address a significant and important research area within the field of sport and leisure management.
  2. Viability. The proposal demonstrates that the paper will be completed within the time frame below.
  3. Organization and Coherence. The proposal follows a logical structure, reads clearly, and thoroughly represents the field of knowledge.
  4. Agenda for Future Research. The proposal conveys relevant implications for future research.

Authors must adhere to a stringent timeline. Relevant dates are as follows:

  • Feb 28, 2021: Proposal submission due date.
  • Mar 31, 2021: Final decision on proposal and initial feedback provided to authors.
  • Sep 30, 2021: First draft of full paper due.
  • Dec 31, 2021: End of peer review period, feedback to authors final.
  • Mar 31, 2022: Revised (Final) papers submitted.
  • Dec/Jan 2022/23 – Publication of Special Issue, MSL.

Proposals should be submitted as a single file to Ho Keat Leng at [email protected].

The proposal submission file can be either a word document or a PDF. It must include the full name of the authors, affiliated institutions and email address.

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