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Add your Insight

Manuscript deadline
31 March 2021

Cover image - Journal of Promotion Management

Journal of Promotion Management

Special Issue Editor(s)

George Spais, Hellenic Open University, Greece
[email protected]

Abhishek Behl, Indian Institute of Technology, Bombay, India
[email protected]

Kokil Jain, Amity International Business School, Amity University, India
[email protected]

Varsha Jain, MICA, Ahmedabad, India
[email protected]

Gurinder Singh, Amity International Business School, Amity University, India
[email protected]

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Promotion and Branding from the lens of Gamification in Challenging Times

We welcome all types of papers that are novel and ground-breaking contributions concerning all aspects of gamification in promotion and branding. Research topics of interest include (but are not limited to):

  1. Theoretical and conceptual advancements in gamification in the context of branding and promotions
  2. Methodological advancements in the area of gamification for branding and promotions
  3. Gamification in marketing strategy
  4. Marketing gamification, customer engagement and customer behavior
  5. Gameful experience and gamification process design
  6. Impact of marketing gamification and personalization of brand messages and customization of brand experiences
  7. Impact of gamification of branding and advertisements in times of crises
  8. Gamification and sustainable marketing practices in times of crises
  9. Promotion and branding strategies from the lens of gamification in times of crises
  10. App-based gamification versus desktop-based gamification for promotions
  11. Phenomenology and case-based understanding of gamified applications in branding and promotions in times of crises

Looking to Publish your Research?

We aim to make publishing with Taylor & Francis a rewarding experience for all our authors. Please visit our Author Services website for more information and guidance, and do contact us if there is anything we can help with!

Submission Instructions

Please specify the special issue title – ‘Promotion and Branding from the lens of Gamification in Challenging Times’ – when submitting your manuscript via the online submission system below. All papers submitted for publication consideration in the Special Issue will be double-blind reviewed, following the review process guidelines of the Journal of Promotion Management.
Articles submitted to the Journal of Promotion Management must adhere to the following

1. Total article format must comply with APA Publication Manual, latest edition.
2. Abstract should not exceed 100 words with 4-7 keywords.
3. Article must be submitted as MS Word document.
4. The title should be no longer than 12 words.
5. Submission must be double-spaced with 1” margins.
6. Article length must be a maximum of 8000 (less if possible) words (including abstract, tables, figures, charts, and references).
7. Your conclusion section should include a section on “contributions to literature”, “contributions to theory” and another on “managerial implications”.
8. Include articles from the journal of Promotion Management as they relate to your topic by visiting.
9. http://www.tandfonline.com/loi/wjpm20#.U_2_xjjD_IU
10. The reference list should only include references that are used in your article. These must be carefully checked for completeness, accuracy and consistency.
11. A full reference style to the APA reference style can be downloaded at:
Quick guide http://www.tandf.co.uk/journals/authors/style/quickref/tf_A.pdf

All articles must accompany an editorial certification by English language technical editor. Certification must be presented at time of submission. Articles lacking such certification will be returned to the author(s) by the editors.

Instructions for AuthorsSubmit an Article