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31 December 2021
Journal of Strategic Marketing
Special Issue Editor(s)
Middle East Technical University, Northern Cyprus Campus, Turkey.
Ahlia University, Manama, Bahrain
Brunel University - London, United Kingdom
Marketing and Entrepreneurship: Challenges and Opportunities
Marketing is one business function that must be used appropriately by the entrepreneurs to launch and develop new projects successfully (Hisrich, 1992). Therefore, both marketing and entrepreneurship have been seen as essential strategic directions or business philosophies by which organizations respond to investment opportunities everywhere (Shane & Venkataraman, 2000). Researchers argue that the underlying philosophy and orientation of marketing discipline are in concurrence to market and customer needs, which have direct applicability to entrepreneurship (Hills and LaForge, 1992). Researchers mentioned that marketing and entrepreneurship are similar in multiple ways, and expressed in practice are sometimes consistent with each other and often highly interconnected (Kwak, Jaju, Puzakova, & Rocereto, 2013; Morris & Paul, 1987). Both disciplines are largely developed and share much in common.
This special issue explores the research studies that focus on topics addressing entrepreneurship and marketing, their interrelationship, and the latest developments in this regard. Of course, with particular attention on the role of technology, and digital solutions to overcome problems during conventional and unconventional circumstances. In addition, it considers issues, challenges, and solutions related to the successful application and management aspects of electronic business.
This special issue invites scholars within all the main marketing, management, and subdisciplines, among other areas, to submit conceptual and/or empirical papers, which present cutting-edge.
The indicative topics include:
- Diffusion of entrepreneurship in the modern corporation
- Digital marketing solutions
- Business models in digital entrepreneurship
- Strategic marketing and entrepreneurship.
- Conceptual development of entrepreneurial marketing
- Entrepreneurial marketing and innovative marketing
- Customer and competitor analysis
- Entrepreneurial market opportunity analysis
- Entrepreneurial marketing strategies
- Entrepreneurial pricing and distribution
- Entrepreneurial promotion
- Entrepreneurial products and services development
- Entrepreneurial branding
- Entrepreneurial social marketing
- Other related topics
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