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Submit a Manuscript to the Journal
Asian Journal of Communication

For a Special Issue on
Late Invitation to the AI Party: Incorporating the New Technology to Communication Research in Asia

Abstract deadline
01 August 2022

Manuscript deadline
01 February 2023

Cover image - Asian Journal of Communication

Special Issue Editor(s)

Associate Professor Chung Joo Chung, Department of Media and Communication, Kyungpook National University
[email protected]

Professor Kihong Eom, Department of Political Science and Diplomacy, Kyungpook National University
[email protected]

Daesik Kim, Department of Political Science and Diplomacy, Kyungpook National University
[email protected]

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Late Invitation to the AI Party: Incorporating the New Technology to Communication Research in Asia

Statement of Problem

The adoption of Artificial Intelligence (AI) is no longer a matter of choice or preference but that of time and strategy (Chan-Olmsted, 2019). AI continues to expand its influence and relentlessly penetrate our daily life. Numerous examples demonstrate how society presently interacts with and utilizes AI. Computer users receive personalized online advertisements. Search engines provide individualized results based on previous search records. Electronic devices actively respond to human voices. Automatic suggestions, created by algorithmic and computer translations, have become common in the public realm. AI technology enriches lives by providing convenience and efficiency. Despite the societal acceptance of AI, it is not a popular subject of study in the social sciences, especially communication in Asia.

While AI research has been actively conducted in North America and Europe, few studies have investigated AI and communication in Asian contexts despite Asia’s high information and communications technology (ICT) penetration, extensive network infrastructure, and widespread curiosity on AI singularity. For example, very few studies were identified when exploring keyword search for Asia, communication, and AI in academic repositories such as Google Scholar and Web of Science.

Researchers in the field of communication studies in Asia have yet to thoroughly answer the question, “What values could AI present to develop or enrich communication studies in the region?” As Mcluhan (1964) explains, a tool is an extension of an entity. AI is a tool that can provide its users with existential meaning and an environment which possesses it. This definition explains the theoretical and methodological aspects of AI, which its study can bring to the field of communication in Asia.

Current Status of Problem

For more than 70 years, studies in AI and communication have proceeded along separate trajectories. Research on AI has focused on how to reproduce aspects of human intelligence, including the machine ability to communicate. In contrast, communication has historically been conceptualized as a human process mediated by technology, with research within the discipline principally focused on how people exchange messages with one another and the communication’s implications (Guzman & Lewis, 2020).

Although the divergence between AI and communication research is narrowing, AI has not attracted serious academic attention from researchers in the communication field. Within the limited scope of research, it is possible to organize AI-related communication studies into two branches. One branch regards the application of machine learning to existing fields, like social media analysis (Burscher et al., 2015; van Zoonen & van der Meer, 2016). Its focus is the application of machine learning as an automated classification tool to facilitate quantitative research in a greater scope. The other branch concerns communication between humans and computers as an entity rather than as a tool (Edwards et al., 2016; Guzman & Lewis, 2019).

AI-related studies in communication include methodological and theoretical aspects found in academia. However, academic interest in Asia is not equal to the general populace’s attention to AI technology. AI is not a subject of interest in broader social sciences as well (Ligo et al., 2020). AI-related publications are chiefly technical, and there are a limited number of publications that consider both communication and Asia. AI technology continues to advance with greater complexity. Human exposure to AI technology will inevitably grow. Therefore, this special issue condones examining AI-related communication studies in Asia to illustrate its potential for academic depth and expansion, which could provide added value to understanding various social phenomena in the region.

Aims of the Special Issue

As a general technology, AI could not be more popular. However, this is not the case in the field of communication. Additionally, academic discourse lacks investigations of AI regarding communication in Asian contexts despite digital transformation occurring more rapidly in Asia compared with Western societies. Most AI research concerns itself with technical development, and only a small portion of that research attempts to provide academic insights regarding the technology.

This special issue aims to resolve this problem by identifying the main characteristics and relationships between AI and communication studies and by aggregating notable AI research on communication in Asia. It is challenging for social scientists to adapt to new technology without relevant examples (González-Bailón, 2013). Academic studies from fellow researchers could contribute to redefining the scholastic communication landscape, expand theoretical and methodological discussions of AI in Asia, and simultaneously facilitate continuous investigation of AI in the field of communication studies.

List of Topics

This special issue focuses on the theory and practice of AI in communication. It attempts to contribute to the growing body of AI research in Asia. Potential research topics that may be addressed include, but are not limited to, the following:

  • Theoretical challenges posed by AI and alternative means of theorizing its technology in relation to communication in Asia
  • Refinement and development of communication theory in relation to public interactions with technologies
  • Complications of AI with respect to human–computer interaction and machine communication
  • Asian-related cross-national studies on AI adoption, impact, challenges, and risks
  • Inclusion of AI in communication networks and services in Asia
  • Learning and adaptive systems, problem solving, perception, and modeling of AI within the perspective of communication research
  • Pragmatic use of AI to perform specific tasks within communication processes in Asia
  • Case studies relating to the application of data science in communication

Submission Instructions

The length of an extended abstract should be between 500 and 800 words excluding references. Inquiries and submissions of extended abstracts can be directed to [email protected]. All submitters should provide their affiliation, position, email address, and short bios.

The length of a full paper should be between 6000 and 9000 words including references. All complete manuscripts should be submitted following the Asian Journal of Communication standard submission process.

Important Dates

  • Submission of extended abstracts: August 1, 2022
  • Abstract acceptance notification: September 1, 2022
  • Submission of full paper by invited authors: February 1, 2023
  • First round of peer reviews completed: March 15, 2023
  • Submission of revised full paper by authors: May 1, 2023
  • Second round of peer reviews completed: June 1, 2023
  • Final decision: July 1, 2023

Instructions for AuthorsSubmit an Article

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