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Submit a Manuscript to the Journal
Journal of Strategic Marketing

For a Special Issue on
Technology Application in Modern Marketing

Manuscript deadline
01 March 2023

Cover image - Journal of Strategic Marketing

Special Issue Editor(s)

Bahaaeddin Alareeni, Middle East Technical University, Northern Cyprus Campus, KKTC​, Turkey​.
[email protected]

Allam Hamdan, Ahlia University, Bahrain
[email protected]

Rim Khoury, Notre Dame University, Lebanon
[email protected]

Submit an ArticleVisit JournalArticles

Technology Application in Modern Marketing

Marketing has undergone an enormous transformation. Although traditional marketing is still used to bring new customers, it is no match for digital marketing when looking at efficiency and speed. Digital marketing is constantly evolving, and new technologies are disrupting and reshaping marketing and the marketplace. Businesses start to move toward greater optimization of marketing tasks, by integrating technology and outsourcing some tasks to software and machines; entrepreneurs are relying on new technologies to enter a market. Technology is reshaping the face, tactics, and strategies of modern marketing in several areas ranging from testing ideas, researching, marketing automation, predictive analytics, and advertising.

This special issue on “Technology Application in Modern Marketing” focuses on how new technologies give rise to innovation in marketing techniques, tools, and strategies and how these developments are altering competitive dynamics and society in profound ways. It presents cutting-edge scholarly research that identifies the role of new technologies in driving marketing theory and practice and in developing a competitive advantage. Given the extensive technological tools available to marketing, this special issue seeks to publish innovative papers tackling the theoretical and managerial implications proposed by the new technologies in marketing. Conceptual and theoretical contributions, in addition to empirical and methodological papers, are welcome in this special issue along with models, theories, tools, data, and case studies that can contribute to further explaining how marketers can use technologies to develop a competitive advantage, which will stimulate further interdisciplinary research on the topic.

This Special Issue is going to comprise extended and expanded versions of proceedings papers from the International Conference on Business and Technology (ICBT2022), to be held in Istanbul, Turkey from 12–13 November 2022. Authors of papers accepted for presentation at the conference will receive an invitation to submit to this special issue in their letter of acceptance. These papers will be subjected to peer review again and published with the aim of rapid and wide dissemination of research results, developments, and applications.

Suitable topics include, but are not limited, to the following:

  • Online marketing in developed and developing countries
  • Food E-Advertising and Children’s Obesity
  • Social media and influencer marketing
  • Search marketing and search engine optimization
  • Mobile marketing
  • Digital Branding
  • Automation and marketing practices
  • Internet marketing and e-commerce
  • Customer relationship management
  • Web design and usability
  • E-marketing in companies and small and medium-sized enterprises (SMEs)
  • Online customer service
  • Technologies to enhance customer experiences
  • E-complaining consumer behavior
  • Data and analytics to understand customers
  • Consumers' online search information behavior
  • Smart cities
  • Smart technologies in consumer behaviour
  • Artificial intelligence, robotics, Natural User Interfaces (NUI), platforms, Cognitive Systems, augmented reality/virtual reality applications (AR/VR), and the Internet of Things (IoT) in marketing.
  • Technology and personalization strategies
  • Marketing mix and technology
  • Digital marketing and firm performance
  • Technology and new product design
  • Consumer privacy in the digitized world
  • Behavior of Digital Consumers
  • Technology-based vs non-technology-based marketing practices

Submission Instructions

All submitted papers should follow JSM’s author guidelines, which can be found through the following link:


Submission Deadline: 01 March 2023

Instructions for AuthorsSubmit an Article

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