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Submit a Manuscript to the Journal
Journal of Strategic Marketing

For a Special Issue on
ANZMAC 2022 - Reconnect and Reimagine

Manuscript deadline
31 January 2023

Cover image - Journal of Strategic Marketing

Special Issue Editor(s)

Riza Casidy, Macquarie University
[email protected]

Yelena Tsarenko, Monash University
[email protected]

Submit an ArticleVisit JournalArticles

ANZMAC 2022 - Reconnect and Reimagine

Marketing and branding strategy as never before face challenges adapting to uncertain and changing global environments. The development of new initiatives and strategies, particularly in the post-pandemic era, war and humanitarian crisis, increasing energy demands are imperatives for businesses continue to recover, evolve and serve their communities.

On the other hand, consumers around the world unite in their unwillingness to tolerate unethical decision-making, forcing businesses to embrace sustainable practices and policies.

The special issue "ANZMAC 2022 - Reconnect and Reimagine" invites submissions from presenters at the "Marketing Strategy, Branding and Brand Management" track at ANZMAC 2022 on a wide range of relevant topics such as (but not limited to): strategy – performance relationship, marketing channels, market orientation, relationship marketing, brand identity and image, brand performance, brand orientation, consumer-brand relationship. The special issue is open to both conceptual and empirical papers using traditional quant/qual methods as well as contemporary methodologies such as text mining and network analysis, among others. The special issue encourages papers central to ANZMAC 2022 theme of "reconnect and reimagine", investigating how marketing and branding strategy can adapt to reconnect with customers in the increasingly competitive market environment.

Submission Instructions

  • Select "ANZMAC 2022” when submitting your paper to ScholarOne
  • We expect to publish papers in October 2023

Instructions for AuthorsSubmit an Article

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