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Submit a Manuscript to the Journal
Journal of International Food & Agribusiness Marketing

For a Special Issue on
Relationship Marketing in the Agrifood Industry

Manuscript deadline
30 June 2022

Cover image - Journal of International Food & Agribusiness Marketing

Special Issue Editor(s)

Dulekha Kasturiratne, University of Plymouth, UK
[email protected]

Sofia Daskou, Neapolis University, Pafos, Cyprus
[email protected]

Submit an ArticleVisit JournalArticles

Relationship Marketing in the Agrifood Industry

Marketing practices have transformed significantly over the past 20 years, where technology, communication, social media, climate change etc. have impacted the rules of the game and intensified competition. Instead of just concentrating on selling the product, the marketing effort is now focused on satisfying and delighting the customer, successfully managing the customer experience, and co-creating value in both Business-to-business (B2B) and Business-to-consumer (B2C) settings.

Relationship Marketing plays a significant role in creating this value. It is a concept that has evolved over the past few decades and contrasts sharply with transactional marketing (based in traditional Transaction Cost Economics). Research indicates many different characteristics to relationships in these polar ends of relational and transactional marketing. Relationship types can also be influenced by political, contextual, individual and economic conditions that govern the relationship. The costs and benefits arising from these can have a significant impact on organizational performance.  Exploring the typology of such business and consumer relationships that sit within the continuum have demonstrated the importance of its role and value to industry.

Papers submitted for the special issue should contribute to scientific topics relevant to Relationship Marketing at B2B and/or B2C levels in the agrifood industry.  Topics may come from any area of Relationship Marketing including, but not limited to:

  • Buyer/seller relationships
  • Value co-creation in relationships
  • Export and import marketing relationships
  • Decision-making in business relationships
  • Sustainability, ethics, CSR in Relationship Marketing
  • Digital technology, innovation, and social media in Relationship Marketing
  • Relationship Strategy and performance
  • Relationship approaches, personal relationships and bonds
  • Internationalising relationships

Innovative studies based on a broad coverage of methods and theories will be the building blocks of this special issue on Relationship Marketing. Papers should pertain to the Aims and Scope of the Journal of International Food & Agribusiness Marketing.

Submission Instructions

Special Issue Title: Relationship Marketing in the Agrifood Industry

The deadline for the submission of complete papers for this special issue is: 30th June 2022.

Prior to submission please visit the author guidelines for Journal of International Food & Agribusiness Marketing on the journal home page at https://www.tandfonline.com/loi/wifa20.

For this Special Issue the page limit for your paper is 30 double spaced pages including the reference list and tables/figures/appendices, utilizing 12-point Times New Roman font and 1-inch margins all round.  Please include a word count for your paper.

All submissions should clearly state that they are submitted for this special issue in the letter to the editor.

Journal of International Food & Agribusiness Marketing aims to publish the Special Issue in January/February 2023

Instructions for AuthorsSubmit an Article

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