Journal of Current Issues & Research in Advertising
SPECIAL ISSUE - CALL FOR PAPERS
Guest Editor:
Tae Hyun Baek, Associate Professor, Department of Media and Communication, Sungkyunkwan University, Seoul, Republic of Korea
Email: [email protected]
Submission Deadline:
September 1, 2022
Future Trends in Digital Advertising: A Global Context
Digital advertising technologies such as artificial intelligence, virtual/augmented reality, and blockchain applications are advancing at blazing speed across the globe. By the end of 2022, advertisers will have spent more than $571.16 billion on digital ads, accounting for 65.9% of global ad spending, up from 58.5% in 2020 (eMarketer, 2022). Advertisers all over the world are facing both challenges and opportunities in using innovative approaches to become more personally connected with customers.
In this special issue, we will push the boundaries of advertising research. We call for international scholars and practitioners to examine advertising trends in the digital era. Topics of interest are unlimited but might include:
- Artificial intelligence and advertising across the globe
- Applications of metaverse and virtual worlds in shaping brand experiences
- Cross-cultural perspectives of digital technologies and advertising
- Global consumer behavior trends in the digital era
- Social media influencer marketing in a global context
- Big data and privacy concerns in digital advertising
- Potential societal, cultural, economic, and ethical impacts on advertising practices
