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Submit a Manuscript to the Journal
Journal of Current Issues & Research in Advertising

For a Special Issue on
Future Trends in Digital Advertising: A Global Context

Manuscript deadline
01 September 2022

Cover image - Journal of Current Issues & Research in Advertising

Special Issue Editor(s)

Tae Hyun Baek, Department of Media and Communication, Sungkyunkwan University, Seoul, Republic of Korea
[email protected]

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Future Trends in Digital Advertising: A Global Context

Journal of Current Issues & Research in Advertising

SPECIAL ISSUE - CALL FOR PAPERS

Guest Editor:

Tae Hyun Baek, Associate Professor, Department of Media and Communication, Sungkyunkwan University, Seoul, Republic of Korea

Email: [email protected]

Submission Deadline:

September 1, 2022

Future Trends in Digital Advertising: A Global Context

Digital advertising technologies such as artificial intelligence, virtual/augmented reality, and blockchain applications are advancing at blazing speed across the globe. By the end of 2022, advertisers will have spent more than $571.16 billion on digital ads, accounting for 65.9% of global ad spending, up from 58.5% in 2020 (eMarketer, 2022). Advertisers all over the world are facing both challenges and opportunities in using innovative approaches to become more personally connected with customers.

In this special issue, we will push the boundaries of advertising research. We call for international scholars and practitioners to examine advertising trends in the digital era. Topics of interest are unlimited but might include:

  • Artificial intelligence and advertising across the globe
  • Applications of metaverse and virtual worlds in shaping brand experiences
  • Cross-cultural perspectives of digital technologies and advertising
  • Global consumer behavior trends in the digital era
  • Social media influencer marketing in a global context
  • Big data and privacy concerns in digital advertising
  • Potential societal, cultural, economic, and ethical impacts on advertising practices

Submission Instructions

Submission:

All manuscripts submitted must be unpublished, not accepted for publication, and not currently under consideration elsewhere. Manuscripts should be submitted following the JCIRA author guidelines online at https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=ujci20

All submissions should be made via the online submission system:

https://mc.manuscriptcentral.com/ujci

Instructions for AuthorsSubmit an Article

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