Aim and scope:
In recent decades, economic recessions such as financial crises, the Russian-Ukrainian War, and the COVID-19 pandemic have had a significant impact on the wine and beverage industry. These effects can be characterized as disrupted supply chains, decreased demand due to lockdowns, a shift from offline to online purchases, and changes in consumer behavior. These phenomena were also highlighted by the increasing scientific literature on this topic. Between 1969 and 2001, the full-service restaurant sector in the United States had a business cycle every ten years, indicating that the industry has repeatedly expanded and contracted. When the market value (Gross Domestic Products) declined, sales of full-service restaurants decreased. The Great Recession (2007–2008) was associated with a reduction in fruit and vegetable intake, a reduction in fast food, sugary products, and soft drinks (Lee and Ha 2012). In addition, the Great Recession had greater impacts on dietary intake for disadvantaged individuals (Jenkins et al. 2021). The three food and beverage companies (Coca-Cola, PepsiCo, and Nestlé) emerged from the Great Recession and became more dominant globally than before. Food and beverage companies leveraged economies in low-income and middle-income countries, which experienced more limited impacts from the recession, and positioned themselves as partners to government and civil society (Mialon et al. (2021). During this recession, significant effects of advertising brands in fast-moving consumer goods (FMCG) of food products were observed in Italy (Freo and Tono 2020). Furthermore, the COVID-19 pandemic had great impacts on global food security and food supply, due to disruption of the food supply chain leading to increased food insecurity in Canada and the United States (Alabi and Ngwenyama, 2023). It can be highlighted that the impacts of the pandemic (shortage of working capital, limited operations of distributors) were severe. In the longer term, the return on investment of the firms, their contribution to the gross domestic product, and their size were all hit. Moreover, companies needed to restructure their supply chain and build relationships with new distributors and trade partners (Chowdhury et al., 2022). During 2019-2020, COVID-19 affected various factors in the food and beverage industry in China and India, resulting in loss of companies, revenue, total profit, gross value added, and export growth (Memon et al., 2021). The impact of COVID-19 has influenced Starbucks financially, economically, and socially (Sinha et al. 2021). During the crisis, innovations in the food sector were also directly affected by the pandemic (Galanakis et al., 2021). Finally, in the wine industry, the global financial crisis was followed by a period of economic growth and political stability in most wine producing countries, and inflation was fairly limited this time (Cardebat et al., 2020). Until 2008, wine prices were rising and remained resilient. Subsequently, the COVID-19 restrictions and income losses altered the pattern of consumer spending on wine (Wittwer and Anderson, 2021).
Manuscripts related to the following topics are welcomed:
- Impacts of the COVID-19 pandemic on the beverage industry
- Impacts of economic recessions on online sales in the beverage industry
- Effects of economic recessions on the beverage industry
- Negative impacts of the COVID-19 pandemic on the global wine industry
- Impacts of economic recessions on the wine industry
- The global supply chain and beverage industry
- Changes in the beverage industry
- Changes in consumer behavior in the wine industry
