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Add your Insight

Manuscript deadline
30 April 2021

Cover image - Journal of Foodservice Business Research

Journal of Foodservice Business Research

Special Issue Editor(s)

Saurabh Kumar Dixit, North - Eastern Hill University, Shillong, India
[email protected]

Roberta Garibaldi, University of Bergamo, Italy
[email protected]

Vikas Gupta, Amity University, Noida, India
[email protected]

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Food and Beverage Tourism: Management and Marketing Perspectives

Overview of the special issue:

Food and beverage tourism enables appreciation of the culinary resources of a region offering the tourists an opportunity to become familiar with new and exciting flavors, textures, aromas, as well as perceiving the cultural and historical heritage of a place (Dixit, 2019). Hall and Mitchell (2001) indicate that food tourism can include visits to food producers, gastronomic festivals, food fairs, and events, restaurants, farmers’ markets, cooking shows and demonstrations, and specific food-related places, as well as tasting tours – activities that specifically offer culinary experiences. Food tourism due to its broad nature has a very diverse and multidisciplinary orientation in academic resources. The emergence of a large number of tourism destinations globally, local foods and beverages remain the key resources to market destinations successfully.

To facilitate an overview of the food tourism research, it is sensible to divide existing research into a food tourist, a producer, and a destination development perspective (Dixit, 2019). Food tourists are driven to indulge in food tourism activities because of their hedonic aspiration towards food consumption as the soul of food tourism lies in its ability to satisfy the emotional psychological and physical desires of the tourist. In terms of producers, a large variety of food producers caters to the experiential needs of food tourists, including hotels, restaurants, attractions, farmers’ markets, and food festivals. From the destination’s perspective, it is the tourist’s hedonic desires towards food that makes local food an important tourist attraction as any other attraction of a destination (Dixit, 2020). Due to its close connection to the natural and cultural traditions of a place, local food and meals are frequently used to place symbols that link up with a sense of authenticity. The local food, therefore, offers the destinations the branding potential to segregate them from other similar paces of tourists’ interest (Garibaldi, 2020).

Food tourism studies have been undertaken from a variety of disciplinary perspectives including economics, marketing, regional development, nutrition, economics, tourism, anthropology, psychology, and other social sciences. The existing literature on Food Tourism includes ‘management and marketing perspectives’ and ‘cultural and sociological perspectives’ (Dixit 2019). Therefore, the guest editors call for novel theoretical and empirical research that will enrich the body of knowledge especially in management and marketing paradigms of food tourism, by identifying emerging and future trends. The guest editors encourage the contributors from diverse disciplines to forward both conceptual, empirical, mix method and applied research reflecting innovative and current approaches to the scrutiny of the theme. We encourage contributions from various disciplines as well as joint research works undertaken by the collaborative research teams. The submissions should explore the evolving scopes but not limited to the following topics:

  • Food and beverage tourism at macro-meso-micro levels
  • Food tourism and food specialities (e.g. cheese-makers, olive oil producers, fisheries, etc.)
  • Wine / Beer / Spirits / Tea / coffee and other stimulating beverage tourism
  • Developing destination thorough food and beverage
  • The impact of food and beverage tourism on development of rural areas
  • Community Development through food tourism
  • Culinary mapping and tourism
  • Digital marketing in the food and beverage tourism
  • Local supply chains in food and beverage tourism
  • Foods and wine pairing
  • Servicescape and food tourism
  • Food markets/farmers markets
  • Food and beverage festivals and shows
  • Food and beverage trails and tourism
  • Sustainable approaches in wine and food business
  • Sustainable restaurant system
  • Food tourist consumer behaviour
  • Scary foods and consumer’s fears and phobia
  • Special food consumptions patterns and influence of religion
  • Consumer risks and benefits related to food and wine
  • New technologies for improving customer experience in the post-COVID-19 era (E-food and E-beverage business concepts and the tourism ingredients, Remote social dining and partying, etc.)
  • The impact of food and beverage tourism on development of rural areas
  • Developing destination thorough food and beverage
  • Emerging best practices of food and beverage tourism


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Submission Instructions

Select special issue title FOOD AND BEVERAGE TOURISM: MANAGEMENT AND MARKETING PERSPECTIVES when submitting your paper to ScholarOne

Submission Instructions: The authors willing to contribute may contact to the guest editors regarding topics of interest or any questions/suggestions regarding the special issue. The abstract up to  550 words should be e-mailed as MS word attachment file by December 31, 2020, at [email protected], [email protected], and [email protected]. The guest editors will provide feedback to the contributor on the submitted abstract by January 15, 2021.

Important Dates:

  • Abstract Submission: December 31, 2020
  • Feedback on the abstract by the editors: January 15, 2021
  • Full Paper Submission: April 15, 2021
  • Initial Review Report: June 30, 2021
  • Revisions: August 14, 2021
  • Final Decision by Special Issue Editors: August 30, 2021
  • Publication Date: End of October 2021

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