Submit a Manuscript to the Journal
Journal of Media Business Studies
For a Special Issue on
Diasporic Media: Business Models, Audiences, and Innovation
Manuscript deadline
Special Issue Editor(s)
Prof. Dr. Eylem Yanardağoğlu,
Macromedia University of Applied Sciences
e.yanardagoglu@macromedia.de
Diasporic Media: Business Models, Audiences, and Innovation
Inspired by the European Media Management Association’s “emmahub workshop” theme in 2024, this special issue examines the intersection of media management and migration. Diasporic communities—maintaining cultural and emotional ties to their homelands while living abroad—create both challenges and opportunities for the media industry. Despite their growing presence in Europe, their needs remain underrepresented in mainstream media. At the same time, diasporic audiences drive innovation through entrepreneurship, new content creation, and diverse consumption patterns.
This issue seeks to advance academic and industry understanding of the economic, managerial, and business implications of serving these communities, highlighting the creative and commercial potential of diaspora-led and cross-national media initiatives.
Scope and Possible Topics:
This special issue invites submissions that examine topics such as:
- Diasporic Audiences and Consumption Patterns
- How do diasporic communities/audiences engage with mainstream and alternative media?
- What are the emerging trends in content preferences and distribution platforms among diasporic audiences?
- How and why do diasporic media consumption patterns differ from those of the general population in the host country?
-
Media Entrepreneurship and Innovation by and/or for Diasporic Communities, explaining:
- Case studies of successful media startups founded and led by members of the diaspora.
- Business models that effectively cater to the unique needs and preferences of diasporic audiences.
- The role of technology and digital platforms in facilitating media entrepreneurship within diasporic communities.
- Representation and Inclusivity in Legacy Media:
- Analysis of the barriers to equitable representation of diasporic voices and perspectives in traditional media institutions (e.g., news outlets, television networks).
- Strategies for fostering inclusivity through diverse hiring practices, content development, and partnerships with diasporic communities.
- This special issue aims to:
- Advance scholarly understanding of the economic and cultural contributions of diasporic communities to the media industry.
- Provide actionable insights for media managers, policymakers, and industry professionals to foster inclusivity and innovation.
- Highlight best practices for balancing commercial and ethical imperatives in media production and management within the context of diasporic communities.
Submission Instructions
- Submission deadline: 24 October 2025. Submissions will be handled on a rolling basis.
- Authors of selected submitted papers will be invited to a paper development workshop hosted at the Media, Management and Transformation Centre, Jönköping International Business School, Sweden, 20-21 November 2025.
- Submissions follow the author guidelines for the Journal of Media Business Studies.
- Submission Process: Submit manuscripts electronically through the journal's online submission system. The system can be accessed from the journal’s webpage. Please select the special issue title when submitting your paper.
- Peer Review: All submissions will undergo an initial check by the editor-in-chief and the special issue editor. Submissions of high quality and a good fit with the special issue topic will undergo a double-blind peer-review process.