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Submit a Manuscript to the Journal
International Journal of Spa and Wellness

For a Special Issue on
Body and Mind: Role of Wellness Tourism and Destination Branding

Manuscript deadline
21 July 2022

Cover image - International Journal of Spa and Wellness

Special Issue Editor(s)

Dr. Vikas Arya, Rabat Business School, Morocco
[email protected]

Dr. Anshuman Sharma, Department of Marketing, College of Business Administration, Ajman university, United Arab Emirates (UAE)
[email protected]

Dr. Vanessa GB Gowreesunkar, Tourism and Hotel Management, University of Africa, Bayelsa State, Nigeria
[email protected]

Dr. Hiram Ting, Professor, Faculty of Hospitality & Tourism Management, UCSI University, Malaysia, and Leisure and Recreation Management, Ming Chuan University, Taiwan
[email protected]

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Body and Mind: Role of Wellness Tourism and Destination Branding

The current state of COVID-19 has had an impact on every aspect of our lives. It had a 360-degree impact and resulted in a slew of health and well-being issues, such as anxiety, stress, depression, and sleep problems, to name a few. As a result, people are becoming more willing to pursue wellness to improve their quality of life and health. Health and wellness tourism is a rapidly growing industry that has a positive impact on people's well-being. In 2020, the global wellness tourism market was worth $735.8 billion, and it is expected to grow to $1.2 trillion by 2027 (Global Industry Analytics, 2020).

Dunn (1959) was the first to introduce the concept of wellness when he presented a holistic view of health that included the mind, spirit, and environment in addition to physical health. Various studies on health and wellness have been conducted since then, indicating that there is evidence that travel and tourism experiences do contribute to wellness and improve destination branding. Multiple studies have linked travel and tourism to improved health and well-being; however, the psychological mechanism that explains the link is unclear.  In this special issue, we are looking for empirical papers that can fill this gap.   Exploring this research gap is critical for understanding the mechanisms that enable different types of wellness (physical, intellectual, spiritual, and environmental) to be achieved while travelling. Understanding these mechanisms enables wellness tourism providers to better plan and implement programs that significantly impact tourists' overall health while travelling and even after they return home.

The investigation of destination branding in the context of health and wellness designation is still in its infancy. Previous destination branding experience suggests that it is possible through tourist experience and engagement management (He et al., 2021). Furthermore, it is possible to achieve this by utilizing inspirational techniques, strong positive word of mouth shared by satisfied tourists, and digital advertising techniques to communicate and inspire health and wellness tourists for the aforementioned destination (Sattari et al., 2020).

This special issue welcomes original empirical research papers, case studies, and research reports on the below-mentioned topics that have not previously been published (or any other topic that closely matches the Journal's scope). The purpose of this special issue is to present management and marketing strategies, development opportunities, innovative solutions, and examples of best practices that may emerge as a result of these challenging circumstances.

Important Topics to be included but not limited to:

The following are suggested topics for this Special Issue, among others that may be considered relevant:

  • Theories and applications of wellness tourism.
  • Attitudes, satisfaction, and customer retention among wellness tourists.
  • Performance management for wellness destinations.
  • Cross-border patient mobility and medical tourism.
  • Cross-border reproductive therapy and ethical concerns.
  • Tourism for organ transplants and stem cell transplants.
  • Balneotherapy, natural therapy, and chronic pain management.
  • Spa and mental health-related issues such as depression, anxiety, and stress.
  • National parks and the benefits to one's well-being.
  • Travellers’ perceptions of risk, health, and safety at tourist places
  • Branding of spa destinations, and destination branding
  • Customer satisfaction and service quality in a spa.
  • Natural beauty products and consumers’ consumptions behaviour
  • Human resources in a spa, customer expectations, and service delivery.
  • The emergence of information technology in wellness tourism & destination building
  • Spa types, frequent guest types, and spa operation success factors.
  • The pandemic's effects on wellness & medical tourism.
  • Innovating products and services in the health and wellness industry.
  • Strategies for marketing health and wellness destinations.
  • Educational Tourism and Students’ wellness
  • Work-life of employees in Resort & Spa
  • Tourist Proximity to Nature in National Park and mental satisfaction
  • Minimalism behaviour of customers’ during Visit at Tourist Place
  • Fear of Travelling and Mental Health outcomes during Covid-19
  • CSR Activities in Tourism Industry for Employees’ wellness
  • Application of Technology-based devices in Spa & Resort Industry for customer wellness
  • Other relevant topics.

Submission Instructions

Authors willing to contribute to this special issue can contact the guest editor regarding topics of interest or any questions/suggestions regarding the special issue. Authors can contact Dr Vikas Arya at [email protected]; Full instructions for authors for the International Journal of Spa and Wellness can be found at - https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=rspa20

The submission of full papers to the journal will be done on the online platform at the Special Issue Theme: Body and Mind: Role of Wellness Tourism and Destination Branding

Proposed Submission Timelines for the Special Issue  

Submission close: July 21st, 2022

Instructions for AuthorsSubmit an Article

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