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Enjoy Access to the Latest Research in Rhetoric Society Quarterly

In his latest article, titled "A Better Feeling for Making the World Better? TOMS’s Tropes and the Buy-One-Give-One Mode," researcher Craig E. Mattson explores the different effects that social commerce has on shoppers. The TOMS company in particular has created "affective  investment in shoppers." Enjoy access to Mattson's research which dives into the tropes and model that the TOMS company utilizes in their scheme to sell their buy-one-get-one merchandise. 

Download the Video Abstract and Review the Article Here.

Rhetoric Society Quarterly

Rhetoric Society Quarterly , the official journal of the Rhetoric Society of America, features original articles on all areas of rhetorical studies including theory, history, criticism, and pedagogy. The journal addresses an interdisciplinary audience of scholars and students of rhetorics who work in communication studies, English studies, philosophy, politics and other allied fields.

Rhetoric Society Quarterly is published five times a year. Article-length manuscripts on all areas of rhetorical studies including theory, history, criticism, and pedagogy are invited. Contributions should exhibit high standards for professional scholarship, and should offer new knowledge or advance the discussion on significant issues in the field of rhetoric in ways that address the work and common interests of rhetoricians who reside in a variety of disciplines.

Find out more about our Submission Process by reviewing our Instructions for Authors.

Rhetoric Society Quarterly

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