Measuring and Monitoring Overtourism
Journal of Travel & Tourism Marketing Special Issue Call for Papers
Deadline: 31 January 2020
Although the overtourism phenomenon has long been evident in a wide range of destinations, the term itself is rather new and has been predominantly discussed in the public domain -both within the industry and academia. A recent report by UNWTO on ‘Overtourism’? Understanding and managing urban tourism growth beyond perceptions also emphasizes a need for urgency. Currently, many destinations have started looking for appropriate monitoring and measurement mechanisms to help them identify when the number of visitors goes beyond their limit; and an intelligent marketing strategy that helps reduce the numbers of visitors from ‘hotspots’ to other less populated areas is also in demand.
Nevertheless, very little of the current research is devoted to exploring the actual processes of monitoring and measuring overtourism, as well as the creation of intelligent marketing and innovative methods to manage the high influx of tourists. Thus, there is a real need to fill in these knowledge gaps, so that destination organizations, policy makers, and researchers are able to advance their knowledge, understanding, and practices on these topics. This special issue aims to identify various tools, techniques and methods that can help a destination enhance its ability to define and detect the stage of overtourism. By doing so, the complexity of overtourism can be better understood and responded to by innovative on-time response mechanisms.
This special issue in particular is interested in, but not limited to:
- Best-practices on using big data analytics to monitor overtourism
- Innovative methods to understand growth and the indications of overtourism
- Intelligent marketing for overtourism destinations
- Context-based overtourism and related measurements (urban versus rural destinations)
- Response strategies to overtourism in both urban and rural destinations
- New methods to track and analyze visitor flows
- Challenges and opportunities in overtourism measurement
We would welcome high-quality original papers using a wide variety of methods, theories and applications in the context of measuring overtourism in destinations. This special issue builds upon the output of the Academic Circle Meeting in Word Tourism Forum Lucerne 2019.
The abstracts should be emailed to the special issue guest editors by August 31, 2019, with the header ‘abstract for measuring overtourism in Journal of Travel and Tourism Marketing’. Regarding the full manuscript, please closely follow the journal’s guidelines.
Process to ensure quality manuscript paper submissions
The purpose of collecting abstracts is for guest editors to make a preliminary assessment of the proposed papers. The two guest editors will initially review each of the submission. Full manuscripts will undergo a regular double blind review process.
|Open call||June 17, 2019|
|Deadline for 300 words abstract||September 15, 2019|
|Acceptance abstract||September 30, 2019|
|Full manuscript submission||January 31, 2020|
|Expected publication date||November, 2020|
Dr. Walanchalee Wattanacharoensil
Mahidol University International College, Salaya, Thailand
Dr. Fabian Weber
Institute of Tourism (ITW),
Lucerne University of Applied Sciences and Arts, Switzerland
Published on 14th June 2019. Last updated on 17th December 2019.