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Measuring and Monitoring Overtourism

Journal of Travel & Tourism Marketing Special Issue Call for Papers

Deadline: 31 January 2020

Although the overtourism phenomenon has long been evident in a wide range of destinations, the term itself is rather new and has been predominantly discussed in the public domain -both within the industry and academia. A recent report by UNWTO on ‘Overtourism’? Understanding and managing urban tourism growth beyond perceptions also emphasizes a need for urgency. Currently, many destinations have started looking for appropriate monitoring and measurement mechanisms to help them identify when the number of visitors goes beyond their limit;  and an intelligent marketing strategy that helps reduce the numbers of  visitors from ‘hotspots’ to other less populated areas is also in demand.

Nevertheless, very little of the current research is devoted to exploring the actual processes of monitoring and measuring overtourism, as well as the creation of intelligent marketing and innovative methods to manage the high influx of tourists. Thus, there is a real need to fill in these knowledge gaps, so that destination organizations, policy makers, and researchers are able to advance their knowledge, understanding, and practices on these topics. This special issue aims to identify various tools, techniques and methods that can help a destination enhance its ability to define and detect the stage of overtourism. By doing so, the complexity of overtourism can be better understood and responded to by innovative on-time response mechanisms.

This special issue in particular is interested in, but not limited to:

  • Best-practices on using big data analytics to monitor overtourism
  • Innovative methods to understand growth and the indications of overtourism
  • Intelligent marketing for overtourism destinations
  • Context-based overtourism and related measurements (urban versus rural destinations)
  • Response strategies to overtourism in both urban and rural destinations
  • New methods to track and analyze visitor flows
  • Challenges and opportunities in overtourism measurement

We would welcome high-quality original papers using a wide variety of methods, theories and applications in the context of measuring overtourism in destinations. This special issue builds upon the output of the Academic Circle Meeting in Word Tourism Forum Lucerne 2019.


Journal of Travel & Tourism Marketing

Table of Contents for Journal of Travel & Tourism Marketing. List of articles from both the latest and ahead of print issues.

Language: en-UK

Publisher: Routledge

Visit Journal Articles

Submission guidelines

The abstracts should be emailed to the special issue guest editors by August 31, 2019, with the header ‘abstract for measuring overtourism in Journal of Travel and Tourism Marketing’.  Regarding the full manuscript, please closely follow the journal’s guidelines.  

Process to ensure quality manuscript paper submissions

The purpose of collecting abstracts is for guest editors to make a preliminary assessment of the proposed papers. The two guest editors will initially review each of the submission. Full manuscripts will undergo a regular double blind review process.

Submission Item Deadline
Open callJune 17, 2019
Deadline for 300 words abstractSeptember 15, 2019
Acceptance abstract September 30, 2019
Full manuscript submissionJanuary 31, 2020
Expected publication date November, 2020


Editorial Information

Guest editors:

Dr. Walanchalee Wattanacharoensil

Assistant Professor,

Mahidol University International College, Salaya, Thailand

Email: walanchale.wat@mahidol.ac.th

Dr. Fabian Weber

Institute of Tourism (ITW),

Lucerne University of Applied Sciences and Arts, Switzerland

Email: fabian.weber@hslu.ch

Published on 14th June 2019. Last updated on 17th December 2019.