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Research in action

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising…

“The editor was incredibly patient with the manuscript. He saw its potential and possible contribution to the field. I have never encountered such a publishing experience with an academic journal. Bravo!”

-Published author, February 2023

Making an Impact

The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing

With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset of 557