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Join the Conversation

with the Journal of Interactive Advertising!

Editor-in-Chief: Jooyoung Kim, University of Georgia, USA

Make an impact in Interactive Advertising

The Journal of Interactive Advertising (JIAD) is focused on promoting knowledge related to the field of interactive advertising, marketing, and communication in the constantly expanding networked world. We seek original research related to all types of interactive advertising, including the roles of interactivity on advertising effectiveness, interactive advertising in global and multi-cultural settings, data analytics and methodological issues, along with more macro aspects such as economic and social impacts of interactive advertising.

Why publish with us?

  • Increase your opportunities for future collaboration.
  • Enjoy a rapid publication process and validate your research with our rigorous peer review.
  • Gain recognition from an interdisciplinary, international readership.
  • Share your research with 50 free e-prints and tips on promoting your article courtesy of our Author Resources site.
  • Immediately see the impact of your research in the community: track downloads, citations, and the Altmetric Score of your article through My Authored Works.
  • Rapid Communication (RAP) option for short articles
  • Publication of American Academy of Advertising
  • Indexed in Scopus (from 2019 update)

Submission Guidelines

  • Submissions should follow the Journal of Interactive Advertising's Instructions for Authors
  • All manuscripts should be submitted through the Journal's online submissions platform, ScholarOne

Looking to Publish your Research?

We aim to make publishing with Taylor & Francis a rewarding experience for all our authors. Please visit our Author Services website for more information, guidance, FAQs and to contact us directly.
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