Announcing the new Co-Editor-in-Chief of Journal of Strategic Marketing

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Taylor and Francis is pleased to announce the appointment of Prof. Sanjit K. Roy, who will be joining Prof. Carolyn Strong as Co-Editor-in-Chief of Journal of Strategic Marketing, commencing officially on 1 July 2026.

Sanjit K. Roy

Sanjit K. Roy is Professor of Marketing and Service Science and Vice Chancellor’s Professorial Research Fellow at the School of Business and Law, Edith Cowan University, Australia. He is a leading international scholar in strategic marketing, service research, and customer experience management, with over 15 years of academic and professional experience spanning Australia, Europe, Asia, and North America. His teaching interests lie in the areas of “Marketing of Services”, “Global Marketing Strategy’, and “Marketing Research”. He is a Certified LEGO® SERIOUS PLAY® Facilitator and Certified Practicing Marketer. He was one of the Founding Fellows of the Centre for Business Data Analytics at University of Western Australia. He served as the Executive Committee Member of the Australia and New Zealand Marketing Academy.

About the journal

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows:

To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy.
To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area.
To consider the role of marketing as an orientation of management at the strategic level of organizations.
Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents.
To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.

Issues that the Journal of Strategic Marketing covers, include:

Marketing philosophy in corporate management.
The role of marketing in strategic planning.
Marketing information systems in relation to company wide needs.
Market and industry stakeholder needs.
International strategies.
SBU analysis and decision making.
Marketing related synergies.
Integrating marketing planning with strategic planning.
The management of marketing-led change.
The development and utilization of marketing plans.
Resource allocation in strategic and marketing plans.
HRM related to marketing personnel.
The implementation of strategic and marketing plans.
Marketing effectiveness at the operational and strategic levels.
The utilization and development of control systems.
Relationship Marketing.