About the prize
The Journal of Interactive Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and five articles are shortlisted. Then, the final voting is carried out by Journal of Interactive Advertising’s Editorial Review Board. The winning article is then made free to access for the following year.
|2020||Yun, Joseph T. et al.||Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers||20||1|