About the prize
The Journal of Current Issues and Research in Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and ten articles are shortlisted. Of these articles, the three articles that receive the most votes are evaluated by the Journal of Current Issues and Research in Advertising’s Editorial Review Board, which in turn votes on the winner. The winning article is then made free to access for the following year.
|2020||Eric Haley||Consumer Sense Making of Political Front Group Messages||41||2|