About the prize
The Journal of Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and several articles are shortlisted. Then, the final voting is carried out by the Journal of Advertising’s Editorial Review Board to determine the winner. The winning article is then made free to access for the following year.
|2021||Vijayalakshmi, Akshaya, Meng-Hsien (Jenny) Lin, and Russell N. Laczniak||Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation||49||3|