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2017 Best Paper Award

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Professor Arch G. Woodside (Curtin University) announces following papers published in Journal of Global Scholars of Marketing Science for ‘2017 JGSMS Best Paper Award’. Award ceremony will be held at Dongguk University, Seoul, Republic of Korea on Nov. 11, 2017.

Journal of Global Scholars of Marketing Science

Table of Contents for Journal of Global Scholars of Marketing Science. List of articles from both the latest and ahead of print issues.

Visit Journal Articles

Premier Award

Article TitleAuthor
The reverse model of repositioning: A case study of the Howard Johnson hotel chain in ChinaLianping Ren, Po-Ju Chen, Jinlin Zhao & Peilai Wang

Excellence Award

Article TitleAuthor
A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumersSeulgi Lee, Eunju Ko, Heeju Chae & Chieko Minami
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segmentTrang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le & Hung Trong Hoang