Journal of Advertising
Free Access to Volume 48, Issue 4
Introduction - Artificial Intelligence and Advertising
Guest Editor - Hairong Li
The International Conference on Intelligence Science and Advertising Development was held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts presented on the latest advances and emerging issues in the use of artificial intelligence (AI) in advertising. The conference represented one of the first efforts to understand a fast-growing area of digital advertising. To share the best outcomes from this conference, the Journal of Advertising decided to publish a special section on AI and advertising. After two rounds of blind reviews, four manuscripts were accepted as research notes for this special section in the hopes that these articles may stimulate further research on intelligent advertising. We define intelligent advertising as consumer-centered, data-driven, and algorithm-mediated brand communication. The meaning of this intelligent advertising definition is manifested and enriched by these special section articles.