| Article Title | Author | |
|---|---|---|
| Forecasting methods and principles: Evidence-based checklists | J. Scott Armstrong & Kesten C. Green | |
| The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China | Lianping Ren, Po-Ju Chen, Jinlin Zhao & Peilai Wang | |
| Article Title | Author | |
|---|---|---|
| A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers | Seulgi Lee, Eunju Ko, Heeju Chae & Chieko Minami | |
| Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment | Trang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le & Hung Trong Hoang | |
| Article Title | Author | |
|---|---|---|
| To sponsor or not to sponsor: Transgressions are unequally detrimental | Joseph W. Chang | |
| Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions | Paul Conrad Henry & Marylouise Caldwell | |
| Iconic art infusion in luxury retail strategies: Unveiling the potential | Giovanni Pino, Gianluigi Guido & Rajan Nataraajan | |