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2017 Best Paper Award

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

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Premier Award

Article TitleAuthor
Forecasting methods and principles: Evidence-based checklistsJ. Scott Armstrong & Kesten C. Green
The reverse model of repositioning: A case study of the Howard Johnson hotel chain in ChinaLianping Ren, Po-Ju Chen, Jinlin Zhao & Peilai Wang

Excellence Award

Article TitleAuthor
A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumersSeulgi Lee, Eunju Ko, Heeju Chae & Chieko Minami
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segmentTrang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le & Hung Trong Hoang