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Journal of International Food & Agribusiness Marketing

Deadline: June 1st, 2020

Special Issue:

Seafood Marketing

Food marketing research significantly increases the impact of academic achievements on the daily life of consumers and business. A large body of literature covers food marketing and discusses potential improvements in the marketing of several food categories in various contexts. But not all food is equal and the market responds to different issues surrounding various products. Indeed, land use for food production is reaching the point of saturation so leading to a rise in awareness of issues related to the environment and health in the market amongst others.

That is where seafood comes in; an alternative protein source, addressing various current concerns in the market and governmental policy. However, seafood is not consumed to the recommended level by many people, and this is noted across a variety of countries/regions. Various challenges in the market are apparent such as availability due to logistics in production, quality due to sensitivity of the raw material, image due to traditions and popular media, lack of convenience, limited aesthetic and sensory appeals e.g. smell, fish-bones, etc. These, along with other factors act as barriers to expanding the seafood market. High quality research on understanding the seafood market and overcoming such barriers is the central topic of this special issue on Seafood Marketing.

Papers submitted for the special issue should contribute to scientific topics relevant to Seafood Marketing at Business to business and/or business to consumer levels.  Topics may come from any area of seafood marketing including, but not limited to:

  • Buyer/seller relationships
  • Quality communication
  • Cultural issues in export and import
  • Product labeling
  • Decision-making
  • Environmental concern and sustainability
  • Health promotion
  • Sensory marketing

Innovative studies based on a broad coverage of methods and theories will be the building blocks of this special issue on Seafood Marketing. Papers should pertain to the Aims and Scope of the Journal of International Food & Agribusiness Marketing.

Informal enquiries are welcome to Themistoklis Altintzoglou.


Submission Guidelines

The deadline for the submission of complete papers for this special issue is the 1st June, 2020.

Prior to submission please visit the author guidelines for Journal of International Food & Agribusiness Marketing on the journal home page.

For this Special Issue the page limit for your paper is 30 double spaced pages including reference list and tables/figures/appendices, utilizing 12 point Times New Roman font and 1 inch margins all round.  Please include a word count for your paper.

All submissions should clearly state that they are submitted for this special issue in the letter to the editor.

Journal of International Food & Agribusiness Marketing aims to publish the Special Issue early in 2021.


Editorial Information

Guest Editor:

Themistoklis Altintzoglou, Senior Scientist, Nofima, Norway.


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