| Brand Communication in Social Media: A Research Agenda Hilde A.M. Voorveld |
| Gender Roles Martin Eisend |
| Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis Martin Eisend & Erik Hermann |
| A Decade of Online Advertising Research: What We Learned and What We Need to Know Yuping Liu-Thompkins |
| The Role of Emotions in Advertising: A Call to Action Karolien Poels & Siegfried Dewitte |
| Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube Yang Feng, Huan Chen & Li He |
| Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner |
| Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising Desirée Schmuck, Jörg Matthes & Brigitte Naderer |
| #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy |
| What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach Keith A. Quesenberry & Michael K. Coolsen |
| Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies Nancy H. Brinson, Matthew S. Eastin & Laura F. Bright |
| Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation Steven Holiday,Travis Loof, R. Glenn Cummins & Amber McCord |
| Spokes-Characters in Print Advertising: An Update and Extension Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian |
