| Brand Communication in Social Media: A Research Agenda Hilde A.M. Voorveld | |
| Gender Roles Martin Eisend | |
| Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis Martin Eisend & Erik Hermann | |
| A Decade of Online Advertising Research: What We Learned and What We Need to Know Yuping Liu-Thompkins | |
| The Role of Emotions in Advertising: A Call to Action Karolien Poels & Siegfried Dewitte | |
| Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube Yang Feng, Huan Chen & Li He | |
| Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner | |
| Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising Desirée Schmuck, Jörg Matthes & Brigitte Naderer | |
| Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media Chen Lou & Shupei Yuan | |
| Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation A-Reum Jung & Jun Heo | |
| Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube K. Hazel Kwon | |
| The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers Jennifer Johnson Jorgensen & Young Ha | |
| Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions Jalaluddin Mondal & Somnath Chakrabarti | |
| Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun | |
| #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy | |
| What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach Keith A. Quesenberry & Michael K. Coolsen | |
| Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies Nancy H. Brinson, Matthew S. Eastin & Laura F. Bright | |
| Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation Steven Holiday,Travis Loof, R. Glenn Cummins & Amber McCord | |
| Spokes-Characters in Print Advertising: An Update and Extension Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian | |
