We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By closing this message, you are consenting to our use of cookies.

Discover the Official Journals of The American Academy of Advertising

Enjoy FREE ACCESS to the articles that have been the most influential throughout 2019. Free access available via this page only until 31st December 2020

Journal of Advertising Articles

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

Journal of Advertising

Explore Journal of Advertising

Visit Journal Homepage

Journal of Interactive Advertising Articles

The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal which aims to promote knowledge related to the field of interactive advertising, marketing and communication in the constantly expanding networked world. JIA is dedicated to publishing high-quality original research focusing on advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands.

Journal of Interactive Advertising

Explore Journal of Interactive Advertising

Visit Journal Homepage
Journal of Interactive Advertising

Journal of Current Issues & Research in Advertising Articles

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted.  The best of theoretical and applied data-driven works are welcomed.  Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged. 

Journal of Current Issues & Research in Advertising

Explore Journal of Current Issues and Research in Advertising

Visit Journal Homepage

Share this page with colleagues: