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Discover the Official Journals of The American Academy of Advertising

Enjoy FREE ACCESS to the articles that have been the most influential throughout 2019. Free access available via this page only until 31st December 2020

Journal of Advertising Articles

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

Brand Communication in Social Media: A Research Agenda
Hilde A.M. Voorveld
Gender Roles
Martin Eisend
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
Martin Eisend & Erik Hermann
A Decade of Online Advertising Research: What We Learned and What We Need to Know
Yuping Liu-Thompkins
The Role of Emotions in Advertising: A Call to Action
Karolien Poels & Siegfried Dewitte
Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube
Yang Feng, Huan Chen & Li He
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
Desirée Schmuck, Jörg Matthes & Brigitte Naderer
Journal of Advertising

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Journal of Advertising

Journal of Interactive Advertising Articles

The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal which aims to promote knowledge related to the field of interactive advertising, marketing and communication in the constantly expanding networked world. JIA is dedicated to publishing high-quality original research focusing on advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands.

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou & Shupei Yuan
Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation
A-Reum Jung & Jun Heo
Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube
K. Hazel Kwon
The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers
Jennifer Johnson Jorgensen & Young Ha
Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions
Jalaluddin Mondal & Somnath Chakrabarti
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou & Shupei Yuan
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun
Journal of Interactive Advertising

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Journal of Current Issues & Research in Advertising Articles

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted.  The best of theoretical and applied data-driven works are welcomed.  Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged. 

#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy
What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach
Keith A. Quesenberry & Michael K. Coolsen
Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies
Nancy H. Brinson, Matthew S. Eastin & Laura F. Bright
Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation
Steven Holiday,Travis Loof, R. Glenn Cummins & Amber McCord
Spokes-Characters in Print Advertising: An Update and Extension
Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian
Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising

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