| Brand Communication in Social Media: A Research Agenda
Hilde A.M. Voorveld |
| Gender Roles
Martin Eisend |
| Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
Martin Eisend & Erik Hermann |
| A Decade of Online Advertising Research: What We Learned and What We Need to Know
Yuping Liu-Thompkins |
| The Role of Emotions in Advertising: A Call to Action
Karolien Poels & Siegfried Dewitte |
| Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube
Yang Feng, Huan Chen & Li He |
| Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner |
| Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
Desirée Schmuck, Jörg Matthes & Brigitte Naderer |
| Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou & Shupei Yuan |
| Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation
A-Reum Jung & Jun Heo |
| Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube
K. Hazel Kwon |
| The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers
Jennifer Johnson Jorgensen & Young Ha |
| Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions
Jalaluddin Mondal & Somnath Chakrabarti |
| Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun |
| #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy |
| What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach
Keith A. Quesenberry & Michael K. Coolsen |
| Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies
Nancy H. Brinson, Matthew S. Eastin & Laura F. Bright |
| Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation
Steven Holiday, Travis Loof, R. Glenn Cummins & Amber McCord |
| Spokes-Characters in Print Advertising: An Update and Extension
Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian |
