About the role
Goals / Candidate
T&F is seeking a Social Media Manager to work across social media platforms for all three AAA journals, to promote them within the academic and (if / where appropriate) professional communities in advertising, marketing, communication studies and related subject areas. Social media activity should further support reach, engagement and dissemination for the journals, including the goals of driving submissions and usage, and attracting a diverse readership and authorship for each journal.
The successful candidate should be part of the academic community in advertising or related subject area, or a student in the field. They should be able to work and communicate effectively with the journals’ Editorial teams, as well as interact with the Taylor & Francis subject accounts, including @tandfhss and the AAA’s account, @AdScholar.
Expectations of the Role
The Social Media Manager will be expected to work primarily across Twitter (or viable alternative short-form content platforms) and LinkedIn to promote topical, popular, and newly published journal content to the public, upon publication. Other channels can also be considered in the social media strategy, such as Facebook, Instagram and TikTok. The Social Media Manager will be expected to create a compelling social media strategy for how best to utilise channels and account(s) to promote the journals, and measure success of content in line with journal goals around usage and submissions.
The Social Media Manager will also be expected to promote calls for paper, special issues etc., when requested, as well as working in conjunction with T&F and with the three journal Editors to promote content around conference attendance. The successful candidate should have proven experience of using social media channels in either their professional and/or personal lives.
The candidate will need to work with T&F and the journal Editors to define the scope of the role, and there is a lot of flexibility here, but approximate expectations initially are 1-3 hours work a week, posting 1-3 times a month for each journal, including on issue release. It is expected that workload will vary with some quieter and some busier periods during the year (e.g. busier during the summer conference season when the journal Editors travel and attend conferences, and at the time of the main AAA conference).
The successful candidate will be provided with guidance and data to support them in their role. They may also be invited to join journal meetings, either virtually, or in person (depending on location).
The Social Media Manager will receive a modest honorarium to cover journal-related expenses. They will also receive an online subscription to the journal, and a 30% discount for Routledge, Taylor & Francis books.
About the Journals
The three journals from the American Academy of Advertising, Journal of Advertising (JA), Journal of Interactive Advertising (JIA), and Journal of Current Issues & Research in Advertising (JCIRA) publish between them a comprehensive portfolio of cutting-edge research in the advertising field. Read more about the Aims and Scope of each journal below.
- Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.
- Journal of Interactive Advertising is dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. It is the sole advertising journal with an exclusive focus on interactivity.
- Journal of Current Issues & Research in Advertising is a refereed forum where current issues and research in advertising are vetted. The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.
Between them, JA, JIA and JCIRA serve a huge global readership, with over 837,000 combined downloads in 2022.
How to Apply
To apply, please submit:
- brief CV: one-page maximum
- cover letter: outlining how you meet the attributes listed above, how you would build awareness and maximise dissemination of journal content, and brief thoughts about possible strategy for social media accounts and activities for the three journals
- three sample / mock social media posts: suitable for three different social media platforms (e.g. Twitter, Facebook, LinkedIn and/or Instagram).
- The posts should include all text and media related to the post, and pay due regard to the conventions, character and/or word limits relevant to the platform, and include any necessary or desired links, or ‘tags’
- Timing of the post may also be taken into consideration
- The three different posts should all be promoting the following Article Collection which draws content from all three journals: Most Influential Articles in 2021 - American Academy of Advertising Journals (currently, these articles are ‘free access’, i.e. available in front of the paywall for a limited time)
These can be mocked up, and sent through as a separate document; continuing on from the CV.
For any questions, please reach out to Portfolio Manager Hannah Shakespeare ([email protected])
The journal is committed to ensuring diversity, equity and inclusion within its editorial team and decision making processes. All applications will be treated as strictly confidential, and each will be judged on its merits without bias for seniority of institutional affiliation. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics.