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Oy Vey, the Shtick: Exploring the Relationship between Audience Consumption of Jewish Television Characters and Attitudes toward Jewish Populations
The current set of studies adopts cultivation theory and mediated contact to explore the relationship between viewers’ consumption of Jewish television characters, endorsement of negative Jewish stereotypes (study 1; N = 150), anti-Semitism, and support for Jewish-related social issues (study 2; N = 584). Study 1 revealed a significant relationship between viewers’ consumption of Jewish television characters and Jewish stereotype endorsement.
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