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Sustainable behavior in tourism & hospitality

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This special issue is geared towards sharing research on influencing actors in the tourism supply chain by connecting to their values to show a better sustainable behaviour. These actors can be on societal level, organisational level, and/or individual level (Cavagnaro & Curiel, 2012).

Tourism’s future greatly depends on its capacity to meet a growing demand without increasing its environmental footprint or its pressure on communities at the destination (UNWTO and UNDP, 2017). The Sustainable Development Goals were established as a new global sustainable development agenda for 2030. Many of these 17 SDGs can be related to tourism and hospitality; such as sustainable consumption (12), climate change (13) or reduced inequalities (10). In addition, nudging behaviour in hospitality and tourism can also be used to get people to consume less water (goal 6), to lower food waste (goal 2) and so on. CSR (interpreted as value creation on people, planet and profit) therefore can be connected to all UNSDGs..However, the understanding of Corporate Social Responsibility (CSR) in the tourism industry is limited (Asmelash & Kumar, 2019; Dodds & Keuhnel, 2010). Even tourism and hospitality companies that have an understanding of CSR face dilemmas in the implementation of it due to conflicting interests of stakeholders with regard to people, planet and profit. The question therefore arises how to influence the behaviour of actors in the tourism supply chain (providers and consumers) to show better sustainable behaviour and, as a consequence, make organisational/individual sustainability values more salient (De Groot & Steg, 2008; Stern, Dietz, & Guagnano, 1995).

For this special issue we invite research papers that examine influencing sustainable behaviour on the basis of values in the context of tourism and hospitality. 

Suggested research themes are related but not limited to:

  • Nudging sustainable behaviour based on biospheric values in fragile Nordic natural areas that are particularly impacted by climate change
  • Nudging (tourists’) behaviour based on their altruistic values in contact with Nordic cultural heritage
  • Buying behaviour of tourists and hospitality businesses: choosing small scale local products
  • Sustainable decision making behaviour in hospitality and tourism
  • Waste avoidance in the tourism or hospitality supply chain

Submission guidelines


An abstract between 500 and 800 words should be sent to both guest editors via email before March 3, 2020: [email protected] and [email protected].

When abstracts fit well with the aims of the current call, the authors are invited to submit full manuscripts via the journal’s submission system: https://mc.manuscriptcentral.com/sjht for double-blind peer review. Full paper manuscripts of 4,000–7,000 words inclusive of tables/references/figure captions /footnotes /endnotes based on original empirical research or theory building are invited to this special issue.

Publication process

Submissions will be subject to double blind peer review in accordance with the SJHT guidelines for authors and editorial policies.

Key dates:

Abstract submission: March 3, 2020

Feedback on abstract: April 28, 2020

Deadline for manuscript submission: September 13, 2020

Reviews/feedback on manuscript, on or before: January 8, 2021

Final manuscript due: February 12, 2021

Anticipated online publication: Mid 2021

Guest Editors

Sarah Seidel

Lecturer, International Tourism Management, NHL Stenden University of Applied Sciences, Leeuwarden, the Netherlands

Femke Vrenegoor

Lecturer Sustainability in Hospitality , International Hospitality Management, NHL Stenden University of Applied Sciences, Leeuwarden, the Netherlands

Elena Cavagnaro

Professor of Sustainability in Hospitality and Tourism, International Hospitality Management, NHL Stenden University of Applied Sciences, Leeuwarden, the Netherlands

Suggested literature:

Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of consumer Research, 35(3), 472-482.

Font, X., Garay, L., & Jones, S. (2016). A social cognitive theory of sustainability empathy. Annals of Tourism Research58, 65-80.

Font, X., Garay, L., & Jones, S. (2016). Sustainability motivations and practices in small tourism enterprises in European protected areas. Journal of Cleaner production137, 1439-1448.

Staffieri S. & Cavagnaro, E. (2015). Understanding youngsters' tourism experiences: values and motivations to travel as a key for identifying target clusters for sustainable tourism. In: Proceedings of the Annual Conference for the Council of Hospitality Management.

Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An integrated framework for encouraging pro-environmental behaviour: The role of values, situational factors and goals. Journal of Environmental psychology38, 104-115.

Stern, P. C., Dietz, T., & Guagnano, G. A. (1995). The new ecological paradigm in social-psychological context. Environment and Behaviour, 27(6), 723-743.

Kreps, T.A., & Monin, B., (2011). “Doing well by doing good?” Ambivalent moral framing in organisations. Research in Organisation Behaviour, 31, 99-123.




Asmelash, A. G., & Kumar, S. (2019). Assessing progress of tourism sustainability: Developing and validating sustainability indicators. Tourism Management, 71, 67-83.

Cavagnaro, E. & Curiel, G. (2012). The Three Levels of Sustainability. Greenleaf Publishing Limited: Sheffield, UK.

De Groot, J. I. M., & Steg, L. (2008). Value Orientations to Explain Beliefs Related to Environmentally Significant Behaviour: How to Measure Egoistic, Altruistic and Biospheric Value Orientations. Environment and Behaviour, 40(3), 330-354.

Dodds, R., & Kuehnel, J. (2010). CSR among Canadian mass tour operators: Good awareness but little action. International Journal of Contemporary Hospitality Management, 22(2), 221-244.

Stern, P. C., Dietz, T., & Guagnano, G. A. (1995). The new ecological paradigm in social-psychological context. Environment and Behaviour, 27(6), 723-743.

World Tourism Organization and United Nations Development Programme (2017). Tourism and the Sustainable Development Goals – Journey to 2030. Madrid: UNWTO.

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