Journal of Marketing Management
Special Issue Call for Papers
Deadline: 30 April 2019
The Future of Technology in Marketing: Utopia or Dystopia?
Technology has always been a tool that marketers have turned to. What has changed recently is that the pace of change in technology, and its pervasiveness in society has exploded. The main technologies affecting marketers, consumers and society today are social media, big data analytics, location-tracking, augmented and virtual reality, and artificial intelligence. We are interested in the benefits these technologies bring across the board; whether that be for marketers, employees, consumers, society or all three. We are also equally interested in the challenges these technologies bring across the board, and we believe that these often get overlooked in marketing research. Technology brings with it real challenges, much more than around its implementation to get the best marketing results. It brings with it challenges around consumer privacy, individual wellbeing, and societal equality, among others (Gannon & Prothero, 2018; Krafft et al., 2017; Lancelot Miltgen et al., 2016; Lichy et al., 2017).
The Journal of Marketing Management is calling for submissions to a special issue exploring the future of technology in marketing. Is this a utopian or dystopian future, considering marketers, consumers, and society? Or do you sit on the fence and see both possibilities? This call is running in parallel with the annual Australian and New Zealand Marketing Academy (ANZMAC) conference in Adelaide in December 2018, specifically the Digital and Social Media Marketing track. Participation in the conference is not a prerequisite for submission to JMM, and this is an open call for submissions.
Below is an indicative (but not exclusive or exhaustive) list of research domains and technologies of interest. We are open to a broad range of submissions, drawing on theories from within and outside of marketing, and utilising whatever methods best answer the research questions you set. Given the nature of the topic, we welcome submissions from the services marketing domain. We also emphasise that the research need not focus solely on the commercial benefits or challenges of technology for marketers, but we encourage submissions that consider impacts on consumers as individuals, or societies as a whole.
Research domains of interest
- Social media & influencer marketing
- User-generated content
- Big data
- Data science & machine learning for marketing
- Consumer/individual privacy
- Psychological & relational wellbeing
- Consumer/individual exploitation
- Fake news
- Social inequality
- Online bullying/trolling
- Employee/ customer efficiency and effectiveness
- Employee/ customer engagement
Technologies of interest
- Conversational interfaces (for e.g., chat/voice-based interfaces)
- Facial recognition; Natural language and intent recognition
- Sentiment detection
- Augmented reality
- Real-time answer suggestions
- Request/claim content analysis based on context
- Image recognition
- Lead scoring
- Account and opportunities insights
- Engagement scoring/predictions
- Audiences’ micro segmentation
- Predictive & prescriptive analytics
- Personalized and contextual recommendation systems (offers, products, services, rewards)
- Social media listening software: Location-based analytics
- Service automation and robots
Authors should submit manuscripts of between 8,000–12,000 words (excluding tables, references, captions, footnotes and endnotes). All submissions must strictly follow the guidelines for the Journal of Marketing Management. These are available here.
Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site. New users should first create an account. Once a user is logged onto the site submissions should be made via the Author Centre. Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in the second all document information identifying the author should be removed from the files to allow them to be sent anonymously to referees. When uploading files authors will then be able to define the non-anonymous version as “Complete paper with author details”, and the anonymous version as “Main document minus author information”.
To submit your manuscript to the Special Issue choose “Special Issue Article” from the Manuscript Type list when you come to submit your paper. Also, when you come to the ‘Details and Comments’ page, answer ‘yes’ to the question ‘Is this manuscript a candidate for a special issue’ and select the Special Issue Title of Future of Technology in Marketing in the text field provided.
Technical queries about submissions can be referred to the Editorial Office.
- Special Issue Guest Editor: Kristof Coussement, IESEG School of Management, France(firstname.lastname@example.org)
- Special Issue Guest Editor: Paul Harrigan, UWA Business School, The University of Western Australia(email@example.com)
- Special Issue Guest Editor: Caroline Lancelot Miltgen, AUDENCIA Business School, France(firstname.lastname@example.org)
- Special Issue Guest Editor: Chatura Ranaweera, Lazaridis School of Business, Wilfrid Laurier University, Canada (email@example.com )