Call for Social Media Editor

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Call for Social Media Editor 

Cultural Trends

30 June 2020

About the role

The Editors of Cultural Trends, published by Routledge, Taylor & Francis, are seeking to appoint a Social Media Editor, for a period of 4 years (renewable) to support their ambitious social media and internationalization strategy.

This post is intended to sit alongside an existing academic/industry role, with the aim to support career development, expanding networks and building exposure with peers as an active member of the journal’s editorial team. As a member of a journal editorial board, this role has no fixed hours or working pattern. The post holder has the opportunity to shape the responsibilities to suit someone who is an active member of the research community. The role carries an honorarium/expenses cover of £1,500 annually.

The Social Media Editor will work closely with the journals’ Editors: Professor Eleonora Belfiore and Dr Hye-Kyung Lee, and will be supported by the Editorial Board and Routledge staff in her or his work. An ideal candidate would have a broad understanding of the current research in cultural policy and related fields (cultural management, creative industries, cultural work, etc.) and be enthusiastic about promoting the journal to international research communities, academics and students as well as policy makers in our field.

Main role and responsibilities

The overall role of the Social Media Editor (SME) is to set up and operate social media accounts on behalf of the journal; driving traffic to journal content and engaging with readers and followers about the journal; and keeping up to date on trends within the field and advising on publishing tips and queries, in collaboration with Routledge. The SME will set up a range of appropriate social media accounts, and will be require to pick the right ones for the journal, in conversation with the journal Editors. The SME will agree and establish a mission for the social media side of the journal with Routledge. The SME will be supported in all their activities by Routledge, who will in turn co-ordinate in-house activities, such as arranging for selected papers to be free to access, and creating supporting marketing materials on an ad-hoc basis.

This guide outlines the various remits of the Editor within the publishing process. Below is an outline of suggested activities for this role. Specific priorities for this role are to be agreed with the editors, in line with the editorial strategy for the journal and the postholder’s existing commitments.

Initial Processes

The SME could review competitor’s profiles on social media and select and create the most relevant platforms for the journal, e.g. Twitter, Facebook, LinkedIn, Tout, Instagram, etc. Ensure that published content reflects the highest standards of academic and scientific rigour and excellence.

The Social Media Editor could

  • Build and manage network of contacts online, and communicate with them regularly.
  • Find pages for relevant societies, conferences and key figureheads in academia and in industry, and regularly keep afreshed of their updates.
  • Find authors from the journal on these social media sites and keep them up to date on the usage of their paper; any new updates in their industry and work with them to build networks within their institutions to increase awareness of the journal and of their papers.
  • Work with Routledge to identify relevant dates, events and anniversaries that could benefit from further promotion via an ad-hoc marketing campaign or through links on the social media sites.
  • Work with Routledge to identify key papers that would be suitable for press releases.
  • Liaise with the Editor and other Editorial Board members as necessary, to source content and news that should be shared with a wider audience.
  • Find blogs written by important contacts and comment on them regularly to build up relationships. The SME can also consider setting up and writing their own blogs.
  • Field any publishing related questions, or any expressions of concern or allegations of misconduct regarding published content back to Routledge.

Encourage new content

  • Encourage the submission of articles to the journal from expert researchers in the field including colleagues.
  • Encourage ‘rising stars’ to submit to the journal – new early career researcher talent is essential for a Journal’s health.
  • Suggest potential topics for papers based on online communication with contacts and the regular reading of news and events in the industry.

Champion the Journal

  • Be the Ambassador for the journal; build, nurture, and grow a community around it.
  • Act as the social media ‘face’ of the journal.
  • Increase awareness of the articles published in the journal in all relevant communities and amongst colleagues.
  • Make the Journal essential reading, for example by highlighting key articles to relevant contacts.
  • Participate and update social media sites at relevant conferences.

Provide feedback and strategic suggestion

  • Attend meetings with Routledge and the Editorial Board as required.
  • Provide Routledge with useful feedback from friends and colleagues.
  • Flag newsworthy articles for marketing.

Top Tips

  • Be regular – ideally you need new content every day or two.
  • Be novel – to stand out you need to give followers something that others don’t.
  • Value add – give your followers information that they can’t get from another source.
  • Engage with stars – get the big players in your field engaged. If they don’t have a Twitter account encourage them to create one. Then engage with them.

Consider hosting ‘Twinterviews’

A Twinterview is a social interview conducted via various Twitter accounts about a given topic. There is a ‘Twinterviewer’ and a ‘Twinterviewee’. The Twinterviewer asks questions and the Twinterviewee responds. This is all done in the space of 140 characters. Questions and answers therefore need to be short and snappy. Other followers have the opportunity to join in the discussion or simply ‘favorite’ or ‘retweet’.



Submitting your Application

If you are interested in the position, please apply by sending a CV and a statement no longer than 2 pages of A4, outlining how you would address the main role and responsibilities outlined below by 5pm on June 30th (UK time).

Please send your application document to both of the following addresses:

[email protected] and [email protected]

Shortlisted applicants will be invited for a short online interview.

You can find out more about Cultural Trends’ aims and scope here.



Cultural Trends, a peer-reviewed international journal (AHCI and SSCI), provides in-depth analysis of the cultural sector and cultural policy. It offers timely investigations into key issues in the arts, culture and creative sectors, and critically engages with ongoing policy debates from interdisciplinary and international perspectives.

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