Business, Management, & Advertising

We conducted expert interviews and a consumer experiment to investigate practitioners’ and consumers’ attitudes toward and adoption of virtual influencers to substitute human influencers in live-streaming e-commerce (LSC).

This research investigates how emotional storytelling (ES) in advertising messages in sponsored Instagram posts by microinfluencers compared to macroinfluencers affects social media engagement. In particular, we explore how the tone and intensity of the ES used in sponsored posts affect their engagement. Based on our analysis of 6,122 sponsored posts on Instagram, we find that social media users engage more with sponsored posts with ES than with neutral ones.

Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate the prevalence of specific consumer groups that differ in their awareness levels, critical evaluations, and abilities to cope with such algorithmic persuasion in social media, as well as to investigate the predictors of these groups.

In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with, and engage customers profitably.

This study highlights both theoretical as well as practical contributions to improving traceability in supply chain management with special focus on the fish supply chain. As a theoretical contribution, it highlights how blockchain technology can contribute to improving supply chain transparency in various sectors by providing real-time visibility.

Since the COVID-19 pandemic outbreak, there has been a wealth of studies and reports published on the impacts of remote working (or work-from-home) due to pandemic lockdown measures. The primary aim of this article is to synthesise this work and conduct an exploratory scoping review of both scholarly and grey literature on the impacts of the pandemic on people, productivity, and the planet, with a focus on remote working (or work-from-home) and the post-pandemic workplace.

In recent years, scholars have argued that entrepreneurs develop opportunities through social engagement in communities of peers. These entrepreneurial communities of peers, so-called communities of inquiry, are moving from the physical to the virtual realm as digital technologies proliferate society and entrepreneurial processes.

Artificial intelligence (AI) tools have seen widespread adoption in the sales function. However, the pace of adoption means that sales researchers are often several steps behind the business world. A way to alleviate some of these concerns is to provide a practical, yet up-to-date understanding of AI in sales. Thus, the purpose of this manuscript is to clarify what AI is, the role of AI in sales, and its implications for multiple stakeholders in the sales organization (i.e. salespeople, sales managers, organizations, and customers).

This study examines how social media influencers (SMIs) perceive their role in the complex relationships between brands, followers, and society, the moral dilemmas they face, and how they deal with them. The results show that SMIs find themselves in different roles depending on which stakeholders’ expectations they fulfil.

Considering the strategic significance and contemporary scholarly investigations into the characteristics and dynamics of experiential value and engagement, this study empirically investigates the relational dynamics between experiential value and customer engagement in a service setting. Using structural equation modeling, this study analyzed data collected from 355 customers of selected fine dine up-scale restaurants of North-Indian state of Jammu and Kashmir.

This study investigates the justice perception of buying group member retailers and examines whether it is an initiator of relationships and a constant driver of attitude through the lens of brand equity and relationship duration. Building upon the findings, this study offers practical implications for the managers of the buying group headquarters.