Journal of Global Fashion Marketing: Bridging Fashion and Marketing
Call for Papers
The Journal of Global Fashion Marketing (JGFM) is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture.
JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, design, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
Topics published by JGFM include (but are not limited to):
Fashion Marketing Theory and Practices, Fashion Marketing Research Methodology, Fashion Marketing Cases, Luxury Marketing, Culture and Design Marketing, Fashion Consumer Behavior, Fashion Merchandising, Fashion Retailing and Distribution, Fashion Marketing Communications, Fashion Business Marketing, Fashion Marketing Trends and Industry Analysis, Fashion Forecasting System, Fashion Market Segmentation, Fashion Product Innovation, Fashion Brand Management, Global pricing issues, Fashion Social Media Marketing, Service Management in the Fashion Industry, Corporate Social Responsibility Issues, Future Directions in the fashion industry, Fashion Industry and Policy Issues, Legal Issues of Fashion Industry, Sportswear Marketing and Sponsorship, Global and Interdisciplinary Research Issues