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Asia Pacific Business Review

Deadline: April 1, 2020

Systematic Reviews and Theory Building:

Directions for Research, Theory and Practice

It is worth noting that hundreds of research papers have been published using the same old theories, measures and methods. Ideally, researchers should look for new and novel ideas theories, measures and methods that can serve as a platform for future research, instead of using the same old stuff in a recycled and replete way. Theory building papers and Systematic Review studies serve as base/platform/lens for future research as they identify research gaps and suggest exciting new directions for a given field of research, many times with reference to Methodology, Constructs/Variables, Theory and Contexts.  Theoretical models developed as part of Review studies can be used by researchers and practitioners as typologies/ base/ lens in their empirical research.  They would be great addition to the literature.

This is a call for such articles that would serve as base/lens/platform for future research. Please avoid submitting articles which do not have Newness and Novelty.

We propose to consider 6 different types of REVIEW Papers (See below) in all subject areas of business and management covered by the journal and related to the Asia pacific region, ie Strategy, Marketing, Human Resource Management, International Business, Leadership, etc. These types are outlined at the end with examples to learn about the structure, purpose and method followed to be considered, used and referenced. Questions can be addressed to Professor Justin Paul.

Type 1: Framework Based Review

Paul, J., & Benito, G. R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? Asia Pacific Business Review, 24(1), 90-115 (ADO Framework)


Paul, J., & Rosado-Serrano, A. (2019). Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda. International Marketing Review. (TCCM Framework)


Type 2: Review of a Theory in a Specific Field

Gilal et.al (2018). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal. https://doi.org/10.1016/j.emj.2018.10.004

Type 3: Theme-Based Systematic Literature Reviews with Directions for Future Research

Kumar, A, Paul, J & Unnithan, A (2019). Masstige Marketing: A Review, Synthesis and Research Agenda. Journal of Business Research

Hao, A., et. al. (2019), Two decades of research on nation branding: a review and future research agenda. International Marketing Review

Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257 https://www.sciencedirect.com/science/article/pii/S0148296317305520

Rana, J., & Paul, J. (2017). Consumer Behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165

Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of world business, 52(3), 327-342

Kahiya, E. T. (2018). Five decades of research on export barriers: Review and future directions. International Business Review

Type 4: Review Aiming for Theory/ Theoretical Model/Framework Development

(These are types of the Review articles published in Academy of Management Review & Academy of Marketing Science Review)
Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. Journal of Strategic Marketing,1-21
Paul, J. (2019), Marketing in emerging markets: a review, theoretical synthesis and extension.  International Journal of Emerging Markets

Type 5: Structured Review Focusing on Methods, Constructs, Context and Theories

Canabal, A., & White III, G. O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.


Paul, J., & Singh, G. (2017). The 45 years of foreign direct investment research: Approaches, advances and analytical areas. The World Economy, 40(11), 2512-2527


Type 6: Bibliometric Analysis Review

Randhawa, K., Wilden, R., & Hohberger, J. (2016). A bibliometric review of open innovation: Setting a research agenda. Journal of Product Innovation Management, 33(6), 750-772


Editorial Information

Guest Editors:

Professor Justin Paul

Graduate School of Business, University of Puerto Rico, San Juan, PR, USA &- Indian Institute of Management, Kerala

Email:  justin.paul@upr.edu, jpaul@rollins.edu

Professor Chris Rowley

Kellogg College, University of Oxford & Cass Business School, City, University of London

Email: chris.rowley@kellogg.ox.ac.uk


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Submission Guidelines

In both systematic literature reviews and theory building articles, at least 20% of the paper should be dedicated for developing future research agenda. Theme-based reviews, theory-based reviews and method-based reviews are welcome.

We urge researchers to focus on identifying the research gaps and focus on future research agenda development, as seen in the listed (specimen) articles below. While selecting the topics for a systematic review, please avoid the topics in which a comprehensive review has been published in the last 2-3 years.

Timelines for Guest Editors to receive submissions:

Abstracts: by 1 February 2020 (NB it is not mandatory to submit an Abstract)

Full Papers: between 1 March-1 April 2020 (1st Drafts)

All papers will undergo the standard review process

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