Experimental Research in Tourism
Asia Pacific Journal of Tourism Research Special Issue Call for Papers
Deadline: 30 September 2019
Experimental design is well-recognized as a method to study causal effects between variables. While it has been widely adopted in the disciplines/fields such as psychology, education, behavioral economics, and marketing, experimental design remains relatively under-utilized in tourism research.
In experimental research, comparison of effects of variables on outcomes between conditions (controlled condition and treatment conditions) allow researchers to examine causal relationships. By contrast, cross-sectional survey which has been prevailing in tourism research only allows the examination of correlation, but not causal relationship, between variables. Correlation is insufficient for practitioners to develop measures that lead to their desired outcomes because the effects of many possible factors have not be controlled. This problem lends support to the adoption of experimental design which features the control of factors beyond the concerned ones.
Alongside our observation of the under-utilization of experimental research in tourism literature, this special issue aims to promote its adoption to resolve tourism problems. We expect to receive papers that exhibit rigorous design of experiment and provides useful implications for tourism practitioners who are based in or target at tourists coming from the Asia Pacific region, which is the growth engine of global tourism. Papers featuring multiple studies with lab- and field-based experiments are recommended (but not compulsory).
As experimental design has been used to resolve research problems in disciplines and fields such as education, behavioral economics, management, marketing, information system research, and others, this special edition welcomes papers that feature the use of experimental design on any of (but are not limited to) the following topics:
- Information & communications technology and tourism
- Sustainable tourism
- Tourist decision making
- Tourist emotion
- Tourism advertising
- Destination branding
- Management of tourism facilities
- Organizational behaviour in tourism-related organization
- Managing service quality in tourism-related organization
- Tourism education
Full papers must be submitted by September 30, 2019 via our online submission site.
Submissions will be blind-reviewed by at least two reviewers. The papers should follow the submission guidelines of APJTR here. Prospective authors are encouraged to contact one of the guest editors for any enquiries about this special issue.