Cases in Asian Hospitality Management
Asia Pacific Journal of Tourism Research Special Issue Call for Papers
Deadline: 31 January 2020
The case method is a problem-based approach to teaching and learning that originated at Harvard University in 1910. The method is designed to provide practical context to theoretical concepts by presenting real world business problems to teams of students. Cases involve an industry narrative about an organisation and characters within an organisation seeking a solution to an industry challenge. Field-based cases that involve the collection of primary data can be powerful, fact driven teaching tools that engage students, expose them to industry concepts and help to develop the higher order skills of Bloom`s taxonomy. The Ecole hôtelière de Lausanne and The School of Hotel and Tourism Management at The Hong Kong Polytechnic University have identified the need for cases in hospitality management specific to the Asian region. The objectives of this special issue, therefore, are to publish a series of field-based cases to support teaching and learning in undergraduate hospitality management curricula. Submissions are sought at all year levels of hospitality management undergraduate programs (including practical arts) and may include, but are not limited to:
- Accounting, cost control, finance and revenue management
- Marketing, digital marketing and customer relationship management
- Service operations, service quality and service design
- Technology, data analysis and data interpretation (including big data)
- Human resources, talent management and professional development
- Hospitality operations and accommodation management
- Food and beverage operations, multi-unit restaurant management and franchising
- Organisational behaviour
- Crisis management and communication
- Corporate social responsibility, sustainability and environmental management
Submissions should be developed on field-based cases (not desk based) and no more than 6,000 words in length. Manuscripts should conform to the style guidelines of the journal available here:
A separate guide for authors on the structure of cases will be provided. Authors should submit a 500 word case description by email to the guest editors by the due date below. Full manuscripts are to be submitted through the APJTR system. All cases will be peer reviewed by at least two reviewers.
The deadlines for the special issue are as follows:
Submission of case description and context (500 words): 30 June 2019
Authors invited to submit full manuscript: 19 July 2019
Submission of full manuscripts: 30 September 2019
Authors advised of results of review: 30 November 2019
Final papers submitted: 31 January 2020
The special issue will be published in Volume 25 Issue 8 in 2020.
Please note that an invitation to submit a full manuscript based on a case description does not guarantee acceptance of the completed case manuscript.