Tourism Evaluation Research
Journal of Global Scholars of Marketing Science: Special Issue Call for Papers
Deadline: 16 September 2019
Tourists' Reporting on Destinations and Trip Experiences, Managerial Performance Auditing of DMOs, (Destinations' Marketing Organizations) and Travel/Hospitality Services, and Linkages between Tourism and Migration for Retirement
Tourism evaluation research is important in tourism marketing, management, development and so on. Many countries conduct tourism evaluation research at national, regional and local levels for policy and decision making. To evaluate and report world tourism performance, the UNWTO (United Nations World Tourism Organization) World Tourism Barometer regularly releases tourism market trend information: an overview of short-term tourism data from destination countries and air transport, a retrospective and prospective evaluation of tourism performance by the UNWTO Panel of Tourism Experts and selected economic data relevant for tourism (visit http://mkt.unwto.org/barometer).
Because of the importance of tourism evaluation research, scholars (Woodside & Sakai, 2009, 2015; Woodside, et al., 2011) extended the research to tourists’ evaluations of destinations and trip experiences, and DMOs (destinations' marketing organizations) and travel/hospitality services. Woodside and Sakai (2009) extend prior studies (Woodside & Sakai, 2001, 2003) and analyze three performance audit reports over a 3-decade period for one U.S. state government’s destination management organization’s (DMO) actions and outcomes. Woodside and Sakai (2015) include a meta-evaluation of seven government audits on the efficiency and effectiveness of tourism departments and programs. And, the list could go on. Furthermore, there is scope for dealing with methods for evaluation. Woodside and MacDonald (1993) illustrate the use of different research genres in tourism evaluation research. Woodside and Sakai (2015) provide a general review of the discipline of evaluation research.
Another broad topic that this JGSMS special issue will explore is the linkage between tourism, either short stay or long-stay (Gustafson, 2002; Rodriguez, 2001; Wong and Musa, 2015), and the decision to permanently migrate for retirement. Studies exploring pull factors (Oliveira, Brochado, & Correia, A., 2018) and push factors (Casado-Díaz, M. A., Casado-Díaz, A. B., & Casado-Díaz, J. M., 2014) leading to permanent migration of retirees are encouraged.
This special issue is to encourage consideration of tourism evaluation research. Papers across a broad range of research on tourism evaluation research is appropriate for submission. Papers may be either conceptual or empirical. Conceptual papers are expected to provide strong arguments and new theoretical perspectives on tourism evaluation research. Empirical papers must cover methodological issues; have a focused discussion of empirical findings with appropriate conclusions; and cover policy, planning or management implications. Submissions can be based on data for one country but research must have broad implications or applications relating to several countries. All papers should include a comprehensive review and analysis of the literature and an elaboration on research strategy.
In general terms, the purpose of this special issue is to offer tourism performance audits templates as a tool for both strategic planning by destination management organizations and for evaluating DMOs’ planning and implementing strategies. Potential linkages between tourism destination performance and retirement destination performance, and community planning strategies to successfully market and management the two, will also be explored. Possible topics include the following:
- Tourists' reporting on destinations experiences
- Tourists' reporting on trip experiences
- Managerial performance auditing of DMOs services
- Managerial performance auditing of travel/hospitality services
- Evaluation research and strategy development for the tourism development activities
- Tourists' evaluation of festivals, theme parks, and/or events
- Evaluating the tourism activity in a destination
- Measurement and evaluation of tourism service quality
- Tourism resource development evaluation research
- Models for the evaluation of national tourism destination marketing programs
- Evaluation and performance measures of tourism competitiveness
- Decision strategies in tourism evaluation
- Monitoring and evaluation of sustainable tourism.
- Destination perception by the senior travel market
- Senior tourism and retirement destination choice
- Senior travel behavior
- Second home motivation
- Models for evaluation of residential tourists.
Information for making a Submission: Potential contributors can access the JGSMS homepage at https://www.tandfonline.com/loi/rgam20 for comprehensive authors’ guidelines. Short (2,000) and mid-length papers (5,000) words are preferable and long papers are OK as well (9,000) words. Authors should submit their full papers to the Guest Editors of this JGSMS Special Issue on “Advancing Tourism and Hospitality Marketing” through the ‘ScholarOne Manuscript’ portal for the JGSMS (https://mc.manuscriptcentral.com/rgam).
Authors who have limited ability in English may benefit from contacting Taylor & Francis Editing Services. The Taylor & Francis Editing Services can recommend the services of a number of freelance copy editors (all copy editors are experienced authors) to improve the standard of English in their paper before submission. Please visit the link (https://www.tandfeditingservices.com/en/) for additional information.
- Tzung-Cheng (TC) Huan, Professor of the Department of Marketing and Tourism Management, National Chiayi University, Taiwan (email: firstname.lastname@example.org).
- Taylor Damonte, Professor and Director of the Clay Brittain Jr. Center for Resort Tourism, Coastal Carolina University, USA (email: email@example.com).
- Michael Volgger, Senior Research Fellow, Curtin University (email: firstname.lastname@example.org).