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Explore Marketing at Routledge

Welcome Academy of Marketing attendees!

Routledge is proud to support the marketing community, and we're excited to invite you to explore our top marketing research! Please enjoy free access to all journal articles listed below, and scroll down to discover our latest marketing publications, and redeem your 20% off discount in honor of the Academy of Marketing.

During the conference, please consider dropping by our sessions:

  • Publishing Ethics interactive workshop  Tuesday 6 July, 1pm - 2:30pm BST
  • Meet the Editors Wednesday 7 July, 12:30pm -2pm BST

Routledge publishes the Official Journal of the Academy of Marketing, the Journal of Marketing Management.

Aims & Scope      Open Calls for Papers      Submit an Article 

Focus on Teaching | Monday 5th July

Focus on Research | Tuesday 6th July

Topic Article Authors
Taking the Experiential Online: Engaging consumers virtually during Covid-19 Facebook as a Promotional Tool for Spanish Museums 2016–2020 and COVID Influence José M. Mas, Ramón Arilla & Andrés Gómez
Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior Md Al Amin, Md Shamsul Arefin, Md Razib Alam, Taslim Ahammad & Md Rakibul Hoque
Wellbeing within Service Ecosystems An investigation of underlying dimensions of customers’ perceptions of a safe hotel in the COVID-19 era: effects of those perceptions on hotel selection behavior Hilmi A. Atadil & Qiulin Lu
Weaving Connections: Advancing Theoretical Insights into Gift Giving in the 2020s Feed the world or help the heroes? Exploring how political attitudes influence charitable choice e Andrew Robson & David John Hart
Harnessing the Power of Word-of-Mouth How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value Raquel Sánchez-Fernández & David Jiménez-Castillo
Access, Inclusion and Care in Marketing: Reflections and Learnings from Covid-19 Brands Expressing Compassion and Care through Advertising Burçak Ertimur & Gokcen Coskuner-Balli

Reflections on Society | Wednesday 7th July 

Topic Article Author
Consumer Spaces Post-Covid: Back to Normal or New Normals? Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Shu-Hsiang (Ava) Chen, Shian-Yang Tzeng, Aaron Tham & Peng-Xu Chu
Democratising and Decentering Marketing Inquiry White spaces: how marketing actors (re)produce marketplace inequities for Black consumers June N. P. Francis & Joshua Tecumseh F. Robertson
Reframing our Priorities: Understanding and Tackling Consumption Insecurities Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee & Yung Kyun Choi
Purpose driven brands – the rise of social sustainability Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors Cheng Hong & Cong Li

Explore our Books

View key and recent publications suitable for students, researchers and professionals across a broad range of disciplines, including: brand management, digital and social media marketing, marketing communications, consumer behaviour, data analytics, and sales management.

Click below to see our titles, order inspection copies and redeem your 20% conference discount.

View our Books


Questions or ideas? Get in touch with a member of our marketing editorial team.

Vicki Whittaker
Journals Global Head of Portfolio

Contact Vicki
Laura Raines
Journals Portfolio Manager

Contact Laura
Sophia Levine
Books Editor

Contact Sophia

Looking to Publish your Research?

We aim to make publishing with Taylor & Francis a rewarding experience for all our authors.

Please visit our Author Services website for more information, guidance, FAQs and to contact us directly.