Explore Marketing at Routledge
Welcome Academy of Marketing attendees!
Routledge is proud to support the marketing community, and we're excited to invite you to explore our top marketing research! Please enjoy free access to all journal articles listed below, and scroll down to discover our latest marketing publications, and redeem your 20% off discount in honor of the Academy of Marketing.
During the conference, please consider dropping by our sessions:
- Publishing Ethics interactive workshop | Tuesday 6 July, 1pm - 2:30pm BST
- Meet the Editors | Wednesday 7 July, 12:30pm -2pm BST
Focus on Teaching | Monday 5th July
|Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course||Pia A. Albinssona, Bidisha Burman, G. David Shows & James E. Stoddard|
|Synchronous Online Discussion Board as a Primary Mode Of Delivering Marketing Education: Responding to the Covid-19 Pandemic and Beyond||David S. Ackerman & Barbara L. Gross|
Focus on Research | Tuesday 6th July
Reflections on Society | Wednesday 7th July
|Consumer Spaces Post-Covid: Back to Normal or New Normals?||Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels?||Shu-Hsiang (Ava) Chen, Shian-Yang Tzeng, Aaron Tham & Peng-Xu Chu|
|Democratising and Decentering Marketing Inquiry||White spaces: how marketing actors (re)produce marketplace inequities for Black consumers||June N. P. Francis & Joshua Tecumseh F. Robertson|
|Reframing our Priorities: Understanding and Tackling Consumption Insecurities||Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention||Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee & Yung Kyun Choi|
|Purpose driven brands – the rise of social sustainability||Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors||Cheng Hong & Cong Li|
Explore our Books
View key and recent publications suitable for students, researchers and professionals across a broad range of disciplines, including: brand management, digital and social media marketing, marketing communications, consumer behaviour, data analytics, and sales management.
Click below to see our titles, order inspection copies and redeem your 20% conference discount.
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