Submit a Manuscript to the Journal
Services Marketing Quarterly
For a Special Issue on
Marketing sport tourism: exploring the link with individual and collective well-being
Manuscript deadline
Special Issue Editor(s)
Olga Polyakova,
Sheffield Business School, Sheffield Hallam University, UK
o.polyakova@shu.ac.uk
Kostas Alexandris,
School of PE and Sport Sciences, Aristotle University of Thessaloniki, Greece
kalexand@phed.auth.gr
Marketing sport tourism: exploring the link with individual and collective well-being
The phenomenon of sport tourism arises from the spectrum of unique interactions between people, place and activities (Weed & Bull, 2012). A common tourism classification is based on the distinction between passive and active involvement in sport-related travel, with passive usually referring to watching sport and active describing participation in sport (Hinch & Higham, 2001).
Sport-related travel can have a major impact on individual and collective social well-being that are important indicators of quality of life and healthy societies (Das et al., 2020). For example, in active sport tourism, participants aim to improve their physical and psychological health (Jeong & Kim, 2019), as well as fulfil hedonic and socialization needs, which constitute important dimensions of perceived wellbeing (Polyakova et al., 2024). There have also been concerns about the negative impact of sport tourism, in overtourism situations, where the principles of sustainability are not considered. It is well documented today that overtourism can create negative environmental and social impacts, in relation to the quality of life of host communities (Schnitzer et al., 2021).
This special issue aims to discuss theoretical developments and good practices in the intersection of sport tourism and well-being, from both individual and collective perspectives. We invite submissions related (but not limited) to any of the following topics:
- Sources of well-being in sport tourism
- Measurement of well-being in sport tourism
- Social impact of sport tourism
- Development of sustainable sport tourism destinations
- Sport tourism and destination branding
- Impact of small-scale sport events on individuals and communities
- Memorable tourism experience in sport events
- Sport events and overtourism
- Sustainable adventure sport tourism
- Innovation and sport tourism
- Sport tourism and age cohorts
- The role of sport tourism in tackling inequalities
Submission Instructions
Authors interested in contributing to this Special Issue should adhere to the general submission guidelines of the Journal, which are available on the journal’s official website. Submissions must conform to the journal’s formatting, style, and ethical standards.
Select the special issue title "Marketing sport tourism" when submitting your paper.
All submissions will undergo a rigorous double-blind peer-review process. For any inquiries about this special issue, please email the guest editors.